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Meritto Blog

Partnering with 1000+ institutions to scale their admissions, we have a lot to share. In this blog section you’ll find everything – from expert advice on scaling admission to best practices and everything in between.

Transforming Study Abroad with an Purpose Built CRM

In today's global education landscape, study abroad consultants play a critical role in helping students expand their horizons through international study opportunities. However, these consultants...

| By - tanya-s 3 Min Read

Staying competitive: The need for School CRM solution

In today's fast-paced educational landscape, staying ahead of the curve isn't just desirable – it's essential. With an ever-growing focus on student success, enrollment management,...

| By - abhay-pratap 2 Min Read

Why do organizations in Singapore need an education CRM?

Singapore's reputation as a global education leader is undeniable, consistently ranking among the top in the world for its outstanding quality and commitment to producing...

| By - abhay-pratap 3 Min Read

Education Chatbots: The Future of Personalized Learning

In the rapidly evolving landscape of education, technology is playing a pivotal role in transforming traditional teaching and learning methods. One such technological advancement that...

| By - harshit-g 2 Min Read

Why is Admission Software the Future of School Admissions?

The future of school admissions is evolving rapidly, with technology playing a pivotal role in this transformation. One such technological advancement that is revolutionizing the...

| By - harshit-g 3 Min Read

Education Chatbots: The Future of Personalized Learning

In the rapidly evolving landscape of education, technology is playing a pivotal role in transforming traditional teaching and learning methods. One such technological advancement that...

| By - abhay-pratap 2 Min Read

How Education CRM is Transforming the Education Landscape?

The world of higher education is increasingly competitive, and institutions are constantly seeking ways to enhance their operations and improve student success. One tool that...

| By - abhay-pratap 2 Min Read

Enhancing Student Engagement: The Role of CRM in EdTech

The Education Technology (EdTech) sector is experiencing a significant transformation, with the rise of digital learning platforms and the increasing adoption of technology in education....

| By - abhay-pratap 2 Min Read

Exploring the Best Practices for Higher Education CRM in Africa

CRM systems have revolutionized the landscape of higher education institutions, becoming an indispensable tool for efficient student interaction management, streamlined administrative processes, enhanced recruitment efforts,...

| By - abhay-pratap 2 Min Read

NoPaperForms is now Meritto!

Today marks six years since we embarked on our journey. During that time, we have made significant strides. You might be wondering, 'Why the change?...

| By - naveen-g 4 Min Read

Student Recruitment Strategies for 2023

Looking ahead to 2023, the student recruitment landscape is becoming increasingly competitive, posing challenges for institutions to attract and enroll students. With the abundance of...

| By - aakriti-gupta 4 Min Read

Ultimate guide to grow admissions in Singapore

Singapore stands as a vibrant and sought-after hub for higher education, drawing students from across the globe. With its exceptional standard of living, state-of-the-art infrastructure,...

| By - anamika 5 Min Read

5 Ways to Grow Admissions in the Middle East

The Middle East is renowned for its esteemed educational institutions, known for their academic excellence and significant contributions to research. In order to uphold their...

| By - anamika 4 Min Read
Student Admission Portal

How a Student Admission Portal help in Scaling Admissions?

Welcome to the Meritto (formerly NoPaperForms) blog! We understand that educational organizations today are striving to thrive in a competitive landscape and meet the challenges...

| By - aakriti-gupta 3 Min Read
What is Field Force Management Software

What is Field Force Management Software?

Many educational organisations have a direct sales force or numerous employees dispersed throughout various offices in different regions of the nation or the globe. How...

| By - anamika 3 Min Read
CRM for Study Abroad Consultants

All about CRM for Study Abroad Consultants?

Overseas Consultants or Study Abroad Agents require a purpose-built CRM that caters to their unique needs, enabling them to effectively manage and streamline their operations....

| By - aakriti-gupta 5 Min Read
Customer Retention in EdTech Industry

How EdTech Companies can Ace Customer Retention?

Retention is an important metric for educational institutions because it is closely tied to revenue and long-term sustainability. At Meritto (formerly NoPaperForms), we understand the...

| By - aakriti-gupta 4 Min Read
CAC in EdTech Industry

How to Reduce CAC in EdTech Industry?

In today's business landscape, sustainability and profitability are crucial for enterprises in every industry. The EdTech sector, in particular, has experienced rapid growth, especially after...

| By - anamika 5 Min Read
Increase Sales in EdTech

How to Increase Sales in the EdTech Industry?

The EdTech industry is experiencing rapid growth, driven by the increasing adoption of online learning and digital tools in educational institutions. However, with this growth...

| By - anamika 4 Min Read
What is Business Lead?

What is a Business Lead?

Welcome to the blog by Meritto (formerly NoPaperForms), where we aim to provide you with valuable insights on the world of business leads. Our objective...

| By - aakriti-gupta 3 Min Read
What is a Lead in Education Industry?

What is a Lead in Education Industry?

Lead generation is a fundamental element of a successful sales strategy, as it serves as the initial step in the sales process. A lead refers...

| By - aakriti-gupta 3 Min Read

What Is Lead Routing or Lead Allocation?

Lead routing, also known as lead allocation, is the practice of directing leads generated from a company's marketing efforts to the appropriate sales team or...

| By - anamika 2 Min Read
Google Banner Ads for Higher Education

What are Google Banner Ads for Higher Education?

Google Banner Ads are a proven and effective form of online advertising that can greatly contribute to boosting enrollments in the education industry. With Google...

| By - aakriti-gupta 3 Min Read
Sales Force Management using CRM

How we can Leverage Sales Force Management using CRM?

Sales Force Management (SFM) plays a crucial role in the success of any sales strategy, encompassing the tracking, analysis, and optimization of a company's sales...

| By - aakriti-gupta 3 Min Read
What is Pipeline Management

What Is Pipeline Management?

The ability to sell more does not guarantee improved sales performance. Even if you have a successful sales track record, if the sales process is...

| By - anamika 2 Min Read
Field Force Tracker in Education Industry

What is Field Force Tracker in the Education Industry?

As an educational organization, managing a large team, particularly the field force, can be challenging. The ability to track and monitor their activities without physically...

| By - anamika 2 Min Read
What is Pipeline CRM

What is a Pipeline in CRM?

A pipeline CRM, commonly referred to as a sales pipeline CRM, is a software tool designed to assist organizations in effectively managing the entire sales...

| By - anamika 3 Min Read
What is a Tracking URL

What Is A Tracking URL? Why is it Important?

Marketing automation software is designed to make our life as marketers easier and more productive, but the plethora of options can be daunting at times,...

| By - anamika 2 Min Read
Stages of a Sales Funnel

What are the Stages Of A Sales Funnel?

A sales funnel serves as a visual depiction of the path that potential customers follow, starting from their initial awareness of a product or service...

| By - anamika 3 Min Read
Sales Software and its Benefits

What is Sales Software and its Benefits?

Meritto (formerly NoPaperForms) is here to provide you with valuable insights into the world of sales software in the education sector. In this blog, we...

| By - anamika 2 Min Read
What is Call Centre CRM

What is a Call Centre CRM?

Curious about the concept of a call center CRM and its significance for your educational organization? With the need to track and manage all candidate...

| By - anamika 2 Min Read
Difference Between MQL and SQL

What is the difference between MQL and SQL?

In the world of lead generation and sales, the terms MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) are frequently used to delineate different...

| By - anamika 2 Min Read
How To Get Learning And Insights From Sales Analytics

How To Get Learning And Insights From Sales Analytics?

In today's ever-evolving education industry, staying ahead of the curve requires educational organizations to embrace data-driven decision-making. Just as analytics plays a crucial role in...

| By - anamika 3 Min Read
Lead Capture Automation

What is Lead Capture Automation & its benefits?

The concept behind auto lead capture is to automate the process of capturing the contact information of site visitors. You can do this by placing...

| By - anamika 2 Min Read
Must Have Capabilities of Education CRM

What are must have Capabilities of Education CRM?

Education CRM (Customer Relationship Management) systems play a crucial role in helping educational institutions effectively manage their interactions and relationships with students, prospects, and alumni....

| By - aakriti-gupta 3 Min Read
Modules Available in EdTech CRM

What are the Modules Available in EdTech CRM?

Modules in an Education CRM (Customer Relationship Management) system are crucial as they enable the organization and management of various types of data and functionality...

| By - aakriti-gupta 3 Min Read
Marketing Automation for Education Industry

Marketing Automation for Education Industry

Marketing automation has revolutionized the way education businesses operate and achieve growth. In the education industry, it has emerged as a critical tool for scaling...

| By - aakriti-gupta 4 Min Read

Leverage Campaign Analytics for more enrollments

Marketers bear the responsibility of generating high-quality leads for the company, encompassing both short-term and long-term objectives. Achieving these objectives involves launching multiple campaigns. However,...

| By - anamika 3 Min Read
What is a CRM Funnel

What is CRM Funnel? How many stages are there in it?

Curious to learn about CRM funnels and their impact on your sales and marketing endeavors? Look no further! At Meritto (formerly NoPaperForms), our objective is...

| By - aakriti-gupta 3 Min Read
Lead Tracking

What is Lead Tracking?

Lead tracking is a crucial process that involves monitoring and managing the interactions and information of potential customers throughout the sales pipeline. The primary objective...

| By - aakriti-gupta 3 Min Read
Best Lead Distribution Strategies

Best Lead Distribution Strategies for Education Industry

Lead distribution plays a crucial role in the education industry, allowing institutions to effectively manage and track student inquiries, ultimately leading to successful enrollments. By...

| By - aakriti-gupta 3 Min Read
Improve B2C sales using CRM

How to Improve B2C Sales using CRM?

Welcome to the blog by Meritto (formerly NoPaperForms) where we delve into the significance of Customer Relationship Management (CRM) in the digital age, specifically in...

| By - aakriti-gupta 3 Min Read
Customer Satisfaction

What is the importance Of CRM in Customer Satisfaction?

In today's dynamic landscape, customer expectations have surged across various sectors. Industries spanning FMCG, vehicles, travel, and tourism now offer customers an extensive array of...

| By - anamika 3 Min Read
.Increase Student EnrollmenT

How To Increase Student Enrollment using a CRM?

Meritto (formerly NoPaperForms) is here to help you navigate the challenges and complexities of student enrollment in the digital age. Our objective in writing this...

| By - anamika 3 Min Read
Create College Student Personas

Create Highly Useful College Student Personas

Creating highly useful college student personas is essential for educational organizations looking to connect with their target audience and improve their recruitment efforts. At Meritto...

| By - anamika 3 Min Read
drip marketing campaigns

How to Enhance Enrolments using Drip Marketing Campaign?

At Meritto (formerly NoPaperForms), we understand the importance of effective marketing strategies in the education sector, especially when it comes to increasing enrollment. Drip marketing...

| By - aakriti-gupta 3 Min Read
email marketing campaign

What are KPIs for Email Marketing Campaigns?

Email marketing is a powerful tool for effectively reaching and engaging with your target audience. However, it is equally crucial to measure the success of...

| By - aakriti-gupta 3 Min Read
Student Admission Portal

How a Student Admission Portal can help scale Admissions?

Meritto (formerly NoPaperForms) understands the challenges faced by educational organizations in today's digital age. We are here to help you navigate these challenges and make...

| By - aakriti-gupta 3 Min Read
Use Cases of Education CRM

What are Some of the Use Cases for Education CRM?

Education CRM (customer relationship management) systems are becoming increasingly popular among educational organisations as they provide a comprehensive solution for managing interactions with students, alumni,...

| By - anamika 2 Min Read
Difference and Similarity between B2B Vs B2C Sales?

Difference and Similarity between B2B Vs B2C Sales?

In the world of business, understanding the nuances of B2B (business-to-business) and B2C (business-to-consumer) sales is essential for achieving success. Companies need to navigate this...

| By - anamika 5 Min Read
B2C Lead Generation in Education

B2C Lead Generation in the Education Industry

B2C (business-to-consumer) lead generation in the education industry is all about identifying and attracting potential students for educational programmes, services, or organisations. However, it's not...

| By - anamika 3 Min Read

How to Choose the best CRM For Education Industry?

One of the fundamental pillars on which every educational organization bases its success is the development of meaningful, long-lasting relationships with its students. A CRM...

| By - anamika 3 Min Read
Benefits of CRM in Education Industry

Benefits of CRM in Education Industry

At Meritto (formerly NoPaperForms), we understand the importance of Education CRM and its significant impact on enrolment management and student engagement. Our objective with this...

| By - aakriti-gupta 2 Min Read
Cross Selling in EdTech

How to Cross sell in EdTech?

The potential for revenue generation from a candidate does not end with the enrollment for a course in the EdTech industry. After enrollment, there are...

| By - anamika 4 Min Read
CRM for Domestic Education Consultants

All about CRM for Domestic Education Consultants?

A CRM, or customer relationship management system, can provide a number of advantages for an education business. One of the main benefits is the ability...

| By - aakriti-gupta 3 Min Read
CRM for Schools

How to choose a CRM for Schools?

Meritto (formerly NoPaperForms) understands that educational organizations often hesitate to adopt a CRM (Customer Relationship Management) system, despite its potential as a growth catalyst. This...

| By - aakriti-gupta 3 Min Read
The Best CRM for Training Institutes

How to Choose the Best CRM for Training Institutes?

A CRM (Customer Relationship Management) system can help a training institute manage and organise information about its enroled as well as prospective students, including contact...

| By - aakriti-gupta 3 Min Read
How to Boost Lead Generation

How Educational Institutes can Boost Lead Generation?

Lead generation is a dynamic process that plays a crucial role in driving business growth. At Meritto (formerly NoPaperForms), we understand the significance of identifying...

| By - aakriti-gupta 3 Min Read
Lead Management Software

What is Lead Management Software?

At Meritto (formerly NoPaperForms), we understand the importance of effective lead management for businesses. Lead Management Software, commonly known as LMS, is a powerful tool...

| By - aakriti-gupta 3 Min Read
How to Leverage WhatsApp Business API for Education Industry

How to Leverage WhatsApp for Education Industry?

Meritto (formerly NoPaperForms) understands the power of instant messaging platforms in revolutionizing the business landscape. In this digital age, WhatsApp has emerged as a frontrunner...

| By - aakriti-gupta 4 Min Read
What is Lead Nurturing

A Complete Guide to Lead Nurturing

Lead nurturing is a strategic process that involves establishing and nurturing relationships with leads over time through a series of personalized and targeted communications. The...

| By - aakriti-gupta 4 Min Read
How to generate high-quality leads?

How to generate high-quality leads?

Education organizations, including higher-ed institutions, coaching and training centers, and Ed-Tech companies, understand the importance of lead qualification in identifying prospective candidates who are most...

| By - anamika 3 Min Read
Leveraging Lead Qualification In the Education Industry

Leveraging Lead Qualification In the Education Industry

Candidates these days expect a streamlined, personalised experience from their very first interaction with your educational organisations. Basic communications and generic advertising strategies are no...

| By - anamika 3 Min Read
How to convert leads quickly?

How to Convert Leads Quickly?

Lead Conversion in the education industry refers to the process of turning prospective students into enroled students. Here are a few strategies that can be...

| By - anamika 4 Min Read
What is Lead Tracking, How does it work in CRM?

Lead Tracking: What it is and How it Works

Getting leads into your funnel is indeed a significant challenge, but effectively managing and tracking those leads is equally crucial. Lead tracking allows your educational...

| By - anamika 3 Min Read
Lead Scoring in Education Industry

Importance of Lead Score in Education Industry

Meritto (formerly NoPaperForms) presents this informative blog to shed light on the concept of lead scoring and its significance in customer relationship management (CRM) systems....

| By - aakriti-gupta 3 Min Read
What is Enrollment Marketing

What is Enrollment Marketing?

Meritto (formerly NoPaperForms) is excited to present this informative blog that will guide you through the dynamic world of enrollment marketing. Our objective is to...

| By - aakriti-gupta 3 Min Read
Lead Scoring in Coaching Industry

How to Leverage Lead Scoring in Coaching Industry?

At Meritto (formerly NoPaperForms), we recognize the importance of identifying and converting high-quality leads in the coaching industry. Top brands worldwide understand this fundamental reality...

| By - anamika 3 Min Read
CRM Software in EdTech Industry

Role of CRM for EdTech Industry

At Meritto (formerly NoPaperForms), we recognize the significant growth and potential of the EdTech industry worldwide. The Indian EdTech market, in particular, is projected to...

| By - anamika 4 Min Read
CRM for Coaching Centres

How to Choose the Best CRM for Coaching?

Welcome to the blog by Meritto (formerly NoPaperForms), where we explore the transformative power of CRM (Customer Relationship Management) systems for coaching centers. It can...

| By - aakriti-gupta 3 Min Read
B2C CRM in EdTech Industry

What are the Advantages of using a B2C CRM in EdTech?

Welcome to the blog by Meritto (formerly NoPaperForms), where we aim to provide valuable insights into the digital transformation taking place in the education industry....

| By - anamika 4 Min Read
Facebook Retargeting in CRM

How to use Facebook Retargeting in CRM?

Welcome to the Meritto (formerly NoPaperForms) blog! In this article, we'll explore the powerful technique of retargeting on Facebook, which is one of the platform's...

| By - anamika 3 Min Read
Enrollment Management Software

What is Enrollment Management Software ?

Enrollment Management Software helps educational institutions in managing and tracking the end-to-end enrollment process. It typically empowers educational organizations with capturing and centralizing inquiries/ leads,...

| By - aakriti-gupta 3 Min Read
Lead Funnel in Education Industry

Understanding Lead Funnel in Education Industry

At Meritto (formerly NoPaperForms), we recognize the challenges faced by educational organizations when it comes to enrolling more leads and providing personalized attention to each...

| By - anamika 3 Min Read
Advantages of Admission CRM Software

What are the Advantages of Admission CRM Software?

At Meritto (formerly NoPaperForms), we recognize the significance of Admission CRM software in today's competitive educational landscape. This powerful tool enables educational organizations to effectively...

| By - aakriti-gupta 3 Min Read
Google Ad Lead Connector

Google Ads Lead Connector for Educational Institutions

At Meritto (formerly NoPaperForms), our goal is to provide valuable insights and solutions to help educational organizations overcome the challenges of lead generation. In this...

| By - anamika 2 Min Read
Email Marketing Strategies

Top 10 Email Marketing Strategies for Education Industry

Enrollment marketing, specifically email marketing, presents an effective and cost-efficient approach to reach a wide audience while nurturing customer relationships. It plays a crucial role...

| By - aakriti-gupta 3 Min Read
Admission Management Software

What is an Admission Management Software?

Admissions are changing. Every facet, from students' interactions with colleges to how those institutions handle the entire admissions process, is changing regularly. Throughout the admissions...

| By - anamika 3 Min Read
What is an Education CRM Software

What is an Education CRM Software?

At Meritto (formerly NoPaperForms), we understand the crucial role that students play in the success of any educational organization. We recognize that attracting and enrolling...

| By - anamika 3 Min Read

How to Leverage Drip Marketing in Education Marketing?

Welcome to the Meritto's (formerly NoPaperForms) article, where we aim to equip you with valuable insights on leveraging drip marketing in the education industry. We...

| By - anamika 3 Min Read
Chatbot in Education Industry

How to Leverage Chatbot in Education Industry?

Meritto (formerly NoPaperForms) welcomes you to our blog dedicated to exploring the potential of Education chatbots in the education industry. Our objective is to equip...

| By - aakriti-gupta 3 Min Read
Sales Communication

Sales Communication for the Education Industry

Welcome to the Meritto's (formerly NoPaperForms) blog! In this blog, we'll delve into the topic of sales communication in a CRM system and provide you...

| By - aakriti-gupta 4 Min Read
Sales Notifications

How Sales Notifications can boost Enrolment Numbers

What is Sales Notification? A Sales Notification in CRM is a type of alert or notification that is triggered when a specific sales-related event occurs,...

| By - aakriti-gupta 3 Min Read
Workflow Automation

Workflow Automation in the Education Industry

Meritto (formerly NoPaperForms) understands the challenges you face with manual data entry and the limitations it places on your staff's productivity. Your staff, though, might...

| By - anamika 4 Min Read

How Ed-tech companies can leverage Marketing Automation

Welcome to the insightful blog by Meritto (formerly NoPaperForms), where we explore the vast and rapidly expanding field of education technology, also known as EdTech....

| By - aakriti-gupta 4 Min Read
Sales CRM for Educational Organisations

Do Educational Organizations need a Sales CRM?

If you're looking to answer this question and gain a deeper understanding of how a Sales CRM can benefit your institution, you've come to the...

| By - aakriti-gupta 3 Min Read
Blog: Sales Automation in the Ed-Tech Industry

What is Sales Automation in the Ed-tech industry?

Overview Sales automation is a process that uses technology, such as an B2C EdTech CRM, to automate and streamline sales tasks such as lead generation,...

| By - aakriti-gupta 3 Min Read
What is a Lead Score and How does it Work?

What is a Lead Score and How Does It Work?

A lead score serves as a valuable tool in the education industry, providing a numerical value that reflects a potential student's readiness to pursue a...

| By - aakriti-gupta 3 Min Read
What is Lead Distribution in EdTech CRM?

What is Lead Distribution in an Ed-tech CRM?

Understanding Lead Distribution Lead distribution in a CRM refers to the process of distributing leads among the sales team members or different departments within an...

| By - aakriti-gupta 4 Min Read
What is the difference between B2B and B2C marketing

What is the Difference Between B2B and B2C Marketing?

At Meritto (formerly NoPaperForms), we understand the significance of different marketing strategies in today's business landscape. Two widely used approaches are business-to-business (B2B) and business-to-consumer...

| By - anamika 3 Min Read
What is CRM

CRM Full Form: What is CRM – Top Benefits of CRM Software

What is CRM? At Meritto (formerly NoPaperForms), we understand the significance of Customer Relationship Management (CRM) in streamlining business activities and maximizing operational efficiency. CRM...

| By - anamika 7 Min Read
Education CRM

Why Do Institutions Need an Education CRM?

What is Education CRM? If you have come searching for an Education CRM, such as Meritto (formerly NoPaperForms), chances are, you already have a basic...

| By - dhiraj 6 Min Read

A Peek into the Evolution of Education Marketing

At Meritto (formerly NoPaperForms), our objective is to assist educational institutes in navigating the ever-changing landscape of admissions. In this blog, we aim to shed...

| By - dhiraj 4 Min Read

Communicating effectively for your Admissions

In response to the global COVID-19 pandemic, widespread lockdowns prompted a significant shift towards digital channels for various purposes, including entertainment, information, and education. As...

| By - dhiraj 5 Min Read

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