How does a Campaign Management System empower
Educational
Institutions?
Admission Marketing for colleges, universities, schools, and other educational institutions is one of the essential factors that determine the quality and scale of their enrolments. Besides offline walk-ins and telephony, the current admission marketing ecosystem of educational institutions comprises numerous digital agencies and publishers who run marketing campaigns to help them build a large pool of prospective students. Due to the lack of an educational campaign management system, there was no way for institutions to track the performance of all their campaigns at one place in real time.
With NoPaperForms Campaign Manager, you can track, measure and optimize the efficiency of all your campaigns in real time to maximize the ROI from your marketing spends. So drop the spray-and-pray approach; run progressive, data-driven offline and online marketing campaigns for admissions and welcome complete transparency and accountability in your processes. Learn personalized lead acquisition and campaign management strategies from our admission experts, who've worked with numerous institutions across the nation, to scale your enrolments.
Track, Measure and Optimize
Marketing Campaigns for Admissions
Optimize your campaigns in real time by analyzing their performance. Allocate your marketing resources smartly to drive more winning opportunities and achieve your enrolment targets seamlessly.
Source Classification
Auto-categorise leads into different sources with smart enquiry widgets.
Quality Lead Intake
Auto-verify leads and see their quality improve dynamically.
Conversion Rate Optimization
Optimize lead to enrolment trends based on origin, source, disposition, activity, etc.
KPI Driven Accountability
Drive accountability with publishers based on Cost Per Verified Lead or Cost Per Primary Verified Lead.
Top Channel & Publishers
Identify and optimise performance of all your lead sources.
MEI
Know the Mutually Exclusive Impact of lead sources at every stage of your admission process.
Monitor Campaign Performance in Real Time
Keep a track of your campaign progress through real-time analytical insights. Identify the star performers and under performers among your lead generation sources, and reward or penalize them accordingly. Analyze, compare, and plan your marketing expenses using real-time campaign performance metrics instead of making assumption-based decisions.
NoPaperForms Campaign Manager at a glance
Optimize your Lead to Enrolment conversion rate
Track, measure, and optimize the conversion rate of your leads from enquiry to enrolment. Run a quality check for your campaigns through a drill down analysis of leads acquired from each source. Optimize your marketing campaigns on a runtime basis to generate better ROI. Build a newfound understanding of which marketing strategy works best for your institution based on analytical insights to drive more enrolments efficiently.
Eliminate Lead Duplication with Multilevel Source Attribution
The industry-first, non-editable feature of NoPaperForms enables you to track sources of recurring leads at multiple levels without needing to store your lead multiple times. It eliminates lead duplicity completely and empowers you to attribute and analyze Primary, Secondary, and Tertiary sources of your leads via a dynamic tracking code. Accurate source attribution helps you to optimize and scale your campaigns.
Know Mutually Exclusive Impact of Lead Sources in your Admissions
Mutually Exclusive Impact (MEI) is another powerful industry-first feature that quantifies the impact of a lead source in every stage of your admission process. It helps you identify sources who provide unique leads (leads that only have a Primary source), know how many of them have submitted an application form, made the requisite payment, and got enrolled from each source. Get absolute transparency, accountability, and merit-based attribution of your publishers and measure their performance with unique MEI number and percentage. Optimize your campaigns in real time with analytical insights to drive better enrolments.
Identify High-performance Source Channels
Get real time access to Advanced Marketing Analytics to identify the performance of your traffic channels and lead sources in terms of generating quality leads. Drill down with Property-wise Tracking for each lead source to know the performance of individual campaigns. Make necessary changes to your campaigns to maximize traction and conversions.
Benchmark and Compare Performances of Publishers
Once you’ve identified the performance of your high performing channels, it's time to
compare and benchmark the performance of your publisher campaigns. Through comparative benchmarking,
set a bar for publishers in terms of quality of leads they generate. Empower them with a dedicated
Publisher Panel to track the leads they have generated in real-time. They can find out the Primary,
Secondary, and Tertiary instances of a lead all while the lead data is masked to ensure high data
privacy for you and highest level transparency for them. They can also view their MEI number,
percentage, and numerous other metrics that they can track to continually optimize their
performance. Bring in accountability for their marketing efforts!
Read
More about Publisher Panel
Auto Improve Quality of Leads from Publisher APIs
Improve the quality of leads you receive through API with Dynamic Lead Flow algorithm. Measure the performance of your publishers in real time and set a minimum verification condition for the leads as a benchmark. Once done, sit back and witness the quality of your leads improve on a daily basis. Based on a runtime report, the platform dynamically rewards or penalizes your publishers with the number of leads they can share so you can optimize and scale your campaigns accordingly.
