Question 1

Q1. What is education lead management system?

Accepted Answer

Lead management is the process of acquiring, analyzing, and managing leads received from marketing campaigns including digital agencies, publishers and offline mediums (through walk-in, educational events, and referrals) on a centralized platform. The leads are first centralized in the education CRM, and their intent and contact details are verified via email or mobile number. They are then nurtured to complete their application form.

Question 2

Q2. Why is lead management important for universities, colleges and other educational institutions?

Accepted Answer

Managing leads received from different sources may seem like a very difficult task. This is because most of the verified/potential leads are not centralized, take time to convert and require an effective nurturing strategy.

Let’s check below why lead management is important:

 	Lead Acquisition and Data Centralization: A centralized database where information of all the leads received from different sources, channels, and marketing campaigns is collected and stored is important. This also provides multiple-level source tracking and eliminates lead duplicity right at the beginning.
 	Personalized Nurturing: This process involves purposefully engaging your prospects by providing personalized communication that is useful in their decision-making process. Such information shared in regular intervals nurtures prospects through every stage of their enrolment journey. You can also strategically communicate to prospects by segmenting them on the basis of different parameters like source, origin, geography, lead score, lead strength, etc.
 	Lead Distribution: The need for a lead management system becomes imperative to ensure an even flow of lead distribution among counselling teams. This helps in reducing the risk of lead leakage and cold calling.

Question 3

Q3. What are the essential features of a lead management system?

Accepted Answer

After lead acquisition, managing the leads requires expertise. That is where the lead management system plays a crucial role. From the lead management on a single platform to real-time report analysis and zero lead leakage, check the various features of our Lead Management below:

 	Untouched verified leads: Untouched verified leads are those who have reflected intent of joining your institution through verification, but have not been contacted by the counselling teams yet. Whenever a lead is entered in the education CRM, our system marks them with a red stripe against their details that helps you identify, segment, and nurture the leads. Prioritizing these leads is likely to result in improved engagement, a better ROI, and ultimately, increased conversion rates.
 	Primary, Secondary and Tertiary Attribution: Multiple digital agencies or publishers generating leads for an institution without a comprehensive lead management system for educational institutions leads to duplication of leads. NoPaperForms solves this problem by identifying and marking Primary, Secondary and Tertiary sources of every lead. The attribution brings transparency and accountability into the system and empowers institutions to to provide the right attribution to digital agencies/publishers. Furthermore, sources in most generic or Sales CRMs are editable. However, all the Primary, Secondary and Tertiaty sources in NoPaperForms' s Lead Management System are non editable.
 	Lead Score: It is the score given to each lead on the basis of their response to the counselling or/and marketing team. For instance, if a lead has filled up the application form, it will get a +5 score, but, if a lead has filled up the application form along with paying the fee, it will get a +10 score. To compare leads on the basis of their activity, the score is given in order to identify which leads should be prioritised and are more likely to convert
 	Lead Strength: It is the percentile of the lead score, which helps you depict which lead is more interested and likely to be converted, as compared to the entire pool.
 	Advanced filters: After receiving a large pool of leads across various sources, it becomes very difficult to find the right prospect. Run an advanced search through various filters like source, activity, application form details, and more to segment your leads.
 	Personalised Nurturing: Deploy drip email marketing campaigns with personalised communication to nurture your leads through the funnel. 
 	Lead Allocation: Assign leads to your counsellors based on complex logic or in a simple round robin fashion. The logics can be customized on the basis of your institution’s needs like geographical details, course details, marks in admission test/GD/PI, source, etc.
 	Dynamic Lead Flow: Based on the verification rate of leads shared by a partner via API, you have the flexibility to dynamically control the number of leads they can share on a per-day basis. Just set a verification rate as your benchmark and reward or penalise publishers based on their performance.
 	Mutually Exclusive Impact (MEI): With a unique Mutually Exclusive Impact (MEI) number and percentage, you can easily identify and measure the performance and the exclusive impact of a publisher in each step of your admission process. It brings absolute transparency and accountability into the system, and empowers you to attribute publishers on merit. It is reflected in a comprehensive dashboard that shows the exclusive impact of a publisher in terms of unique leads, applications, and enrolments provided by them.

Question 4

Q4. What challenges do you face if you don't have the lead management system?

Accepted Answer

Manually acquiring the leads, updating databases and following up with the potential leads becomes a difficult task. Without the lead management system, tracking a potential lead and putting the proper efforts to nurture them becomes nearly impossible.

Let's check below for the most common challenge you face without a lead management system:

 	Duplicate leads: Using excel sheets or any generic CRM for lead management may increase the probability of duplicate leads. This will result in losing and tracking essential leads.
 	Manual lead qualification: The admission teams don't have a process to segregate potential and non-potential leads on the basis of lead’s score, and strength, thereby losing most potential ones.
 	Lack of lead visibility: Students often have a poor experience since the admission teams do not have the clear visibility of leads who are likely to convert.
 	No tracking of lead’s activities: Without a lead management system, it is difficult to track your leads’ activities, thereby, resulting in potential loss of a lead.
 	No proper nurturing: When the admission team is not able to track the lead and understand their requirements, they will not be able to provide timely nurturing efforts, thus, losing a prospective lead.

Question 5

Q5. How does NoPaperForms’ Lead Management system help in enrolments of an educational institution?

Accepted Answer

NoPaperForms’ Lead Management System centralizes your data and enables you to engage with your leads and nurture them via multiple channels through the admission funnel. It empowers you to deliver a personalised experience to your prospects. As an institution, you can send effective targeted communication to a segment of your leads based on multiple criteria like source, origin, geography, academic details, form stage, etc. 

It comes with detailed Reports and Analytics that help you make key decisions intuitively to improve your conversion rates.

Drive more enrolments with Lead Management System

Why do Educational Institutions need a
Lead Management System?

Ensure Zero Lead Leakage

Centralize All Leads in a Unified Platform

Widget

Social Media

Calls

Publishers or Digital Agencies

Chatbot

Offline Campaigns

Eliminate Lead Duplication

Distribute Leads efficiently to
eliminate Lead Leakage

Innovative Source Tracking for Zero Lead Duplicity

Auto Verify Leads to Optimize your Efforts

Ensure Quality Lead Flow from Publisher APIs

Manage your leads on the go with Mobile App

Prioritize Engagement with Advanced Filters

Nurture your leads efficiently to convert more

Hear from Our Partners

Frequently Asked Questions - Lead Management

Ready to centralize and manage your Admission leads?

Features NoPaperForms Lead Manager Other Lead Managers
Lead Centralization Yes Yes
Primary, Secondary & Tertiary Attribution of Sources Yes No
Editable Lead Source No Yes
Smart Widgets Yes Limited
Lead Verification Yes No
Lead Distribution Models Yes Limited
User Privacy Control Yes No
Segmentation Yes Limited
Raw Data Module Yes No
Lead Score Yes Yes
Lead Strength Yes No
Dynamic Lead Flow Algorithm Yes No
Advanced Lead Allocation Yes No
Reporting & Analytics Yes Limited
Mobile App Yes Basic