Why do Educational Institutions need a
Lead Management System?
Traditionally, leads for admissions are acquired by educational institutions from different sources and managed in multiple spreadsheets, tools or point-solutions. The lack of a centralized lead management system aggravates the industry-wide problem of lead leakage and duplication, which further results in inflated marketing spends and lost opportunities.
NoPaperForms’ Lead Management System centralizes all your leads and attributes them to multiple sources to eliminate these problems. It further empowers you to improve the quality of leads, verify them, prioritize engagement, and also manage it all on the go with the NoPaperForms Mobile app. This significantly improves what matters the most in your admission cycle – enrolments!
Ensure Zero Lead Leakage
Every lead is an opportunity. When you don’t use a centralized lead management system for your admissions, you run the risk of lost opportunities. Furthermore, it chokes the bandwidth of your team, increases manual errors, and results in high lead acquisition costs. All of this can be eliminated by centralization.

Centralize All Leads in a Unified Platform
Centralize all your incoming leads in a unified platform without needing to hop from one platform to another.

Widget
Embed smart widgets anywhere on your website to capture every lead.

Social Media
Capture leads from social media campaigns directly in the platform.

Calls
Quickly add all incoming calls as leads and integrate your cloud telephony providers.

Publishers or Digital Agencies
Get leads directly from publishers / digital agencies via redirection to your website or an API integration.

Chatbot
Convert website visitors into leads with Niaa, an AI-based education chatbot.

Offline Campaigns
Upload all offline leads acquired from walk-ins, education fairs, seminars, etc.

NoPaperForms Lead Manager at a glance
Eliminate Lead Duplication
When leads are acquired from multiple sources, there is a high probability of receiving a single lead multiple times. When you don’t centralize them and rightly attribute the sources, you run the risk of paying multiple times for the same lead. Different counsellors could also reach out to the same lead, which would impact team productivity and also result in a poor candidate experience. All of this can be eliminated by tracking the sources of all returning leads on multiple levels.

Distribute Leads efficiently to
eliminate Lead Leakage
For a smooth nurturing process, having a single view of all the leads is not enough. Distribution of leads requires you to know your leads better, segment them based on numerous criteria, and then, allocate them to the right counsellor.

Innovative Source Tracking for Zero Lead Duplicity
The industry-first, non-editable source attribution by NoPaperForms brings complete transparency and accountability to your admission process. NoPaperForms allows you to track sources at multiple levels without needing to store your lead multiple times. This eliminates lead duplicity completely while empowering you to attribute and analyze Primary, Secondary, and Tertiary sources of your leads. The right source attribution helps you to optimize and scale your campaigns.
Auto Verify Leads to Optimize your Efforts
An increase in low-quality leads had led to a major industry challenge. To enable educational institutes to manage their team’s bandwidth and focus on high quality leads, NoPaperForms launched ‘Student Intent Verification’ . All the leads which you centralize in the NoPaperForms platform are auto-verified either through email or SMS. This filters out high-quality leads from the rest and empowers you to focus on leads with high intent, while enabling you to still nurture low-quality leads through marketing automation.

Ensure Quality Lead Flow from Publisher APIs
Improve the quality of leads flowing into your system with Dynamic Lead Flow Algorithm. Set up a minimum verification rate of leads as a benchmark only once and see the quality of your leads improve dynamically on a daily basis. This empowers you to reward or penalise lead generation sources with the number of leads they can share via APIs as per their quality.

Manage your leads on the go with Mobile App
Whether you are working from home, on the ground, at events or on campus, now you can also capture, distribute, engage with your leads and do much more directly on the NoPaperForms Mobile App.

Prioritize Engagement with Advanced Filters
Once you’ve acquired your leads, it’s time you make the most of them. Run an advanced search based on the multiple Advanced Filters ranging from field characteristics, source, last activity, payment status and so much more. Save the filters that you have set so you can revisit your prospects again anytime with a single click.

Nurture your leads efficiently to convert more
Engage with your leads on multiple touch points via a counselor or through personalized marketing automation. You can use your candidates’ profile and activity details, lead score, lead strength, and numerous other parameters to auto-distribute leads to counselors or define personalized auto-nurturing through marketing automation. With NoPaperForms, you can deliver engaging omni-channel communication that helps you nurture your prospects, elevate your brand reputation, and shorten the enquiry to enrolment cycle. Read more about Lead Nurturing.

Hear from Our Partners

NoPaperForms has been a big boon for driving accountability with our online content partners who run admission campaigns for us. With the attribution analysis possible through NoPaperForms, we have a real time view on the number of verified leads and completed applications coming from each online partner. This helps us measure the effectiveness of each partner and take informed pricing decisions. Read more
- Dr. Himadri Das, Director General, International Management Institute, New Delhi

Most often than not, we tend to mix-up our process flow. NPF helped us in this as it had predefined set processes that also reduced the use of additional manpower at places. Read more
- Abhay Chebbi, Director Admissions, Alliance University

The onboarding process was quite surprising; as we expected it to take time and effort but guess what: the seamlessness is more than just a thought. It is a practice, a design embedded in the product and the transition from there on has been quite phenomenal: we were up and running in no time. Admissions are complex, and it would be, for anyone without a solution meant to solve the problems that come with it. We are glad we have found our solution: NoPaperForms. Read more
- Gulshan Sehgal, Strategy, Marketing and Admissions Advisor, IIHMR University

The various modules and dashboards that they have developed to meet our requirements, provide us with ease of working and clarity in campaign management. This has enabled my team to keep a control on our various lead and application sources on a real-time basis. We hope that they will continue to grow and revolutionize the education industry. Read more
- Dr. Laxmi Mohan, Director Marketing, ITM University
Features
NoPaperForms Lead Manager
Other Lead Managers
|
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Lead Centralization
Yes
Yes
|
Primary, Secondary & Tertiary Attribution of Sources
Yes
No
|
Editable Lead Source
No
Yes
|
Smart Widgets
Yes
Limited
|
Lead Verification
Yes
No
|
Lead Distribution Models
Yes
Limited
|
User Privacy Control
Yes
No
|
Segmentation
Yes
Limited
|
Raw Data Module
Yes
No
|
Lead Score
Yes
Yes
|
Lead Strength
Yes
No
|
Dynamic Lead Flow Algorithm
Yes
No
|
Advanced Lead Allocation
Yes
No
|
Reporting & Analytics
Yes
Limited
|
Mobile App
Yes
Basic
|