Q. What are some of the best practices for lead nurturing in higher education?

Lead Nurturing can be very beneficial for higher educational institutions in their enrolments. Here are some of the best practices that you should follow: Auto-assign leads to ensure an even lead distribution and reduce response times Prioritize engagement as per the lead intent via lead score & strength. Deliver the right kind of content through the right channel to ensure real-time connectivity with the prospect. Engage the candidate within the first 24 hours of enquiry to never miss out on an opportunity. Run precise nurturing campaigns to ensure maximum candidate outreach and optimize marketing ROI in real time. Adopt a flexible nurturing approach to ensure 360 degree engagement with the prospect Streamline the workflows of your admission counselling and marketing teams to ensure maximum transparency and accountability

Q. How does NoPaperForms help an educational institution in Lead Nurturing?

NoPaperForms robust lead nurturing platform enables the institutions to nurture their leads strategically. Here are some of the ways in which the educational institutions can scale better: Get a comprehensive view of all the leads and their details through OneView Lead Profile with Education CRM. Auto-allocate leads in a round-robin way, or via custom logic based on their intent through Dynamic Allocation Personalize nurturing every stage of the admission process via omni channel platforms like email, telephone, WhatsApp, and SMS. Automate your marketing based on your lead’s stage or activity through intuitive workflows with Marketing Automation. Utilize your counsellor’s bandwidth smartly by prioritizing your leads better through Lead Score and Lead Strength. . Ensure 360* engagement and improve counselor productivity through updated insights with NoPaperForms’ Mobile App Track, measure, and optimize your counsellor’s activities through comprehensive and drill-down analysis with Counselor Productivity Report Scale the quality of leads coming from different sources and know their impact in every stage of your admission process with Dynamic Lead Flow Algorithm.

Lead Nurturing for Colleges, Universities & Other Educational Institutions

Why is Lead Nurturing important for
Educational Institutions?

Typically, educational institutions receive leads from multiple sources for every course. Due to limited resources, their nurturing efforts are mostly limited to bulk emails, SMSes, and one-on-one calls. This results in poor and delayed engagement for many prospects that doesn’t justify the lead acquisition costs and impacts your marketing ROIs, brand reputation, and ultimately, enrolments.

NoPaperForms enables you to smartly allocate leads based on your preferences, prioritize engagement with Lead Score and Strength, automate targeted and personalized communication on multiple channels, optimize performance with a real-time Counsellor Productivity Report, and nurture leads on the go with the NoPaperForms Mobile App. In brief, it optimizes all your nurturing efforts to maximize engagement that ultimately improves your conversions, faster!

Deliver right content at the right time through the right channel

Engage your prospects across multiple touchpoints that lead to faster and increased conversions.

Calls

Nurture leads directly through web or via the app in a single click.

Emails

Create and send personalized emails quickly with an advanced drag-and-drop email builder.

WhatsApp Business API

Engage deeply with rich media messaging through your verified WhatsApp account.

Niaa - The Education Chatbot

Nurture 24*7*365 with an AI-based virtual counsellor on Web and WhatsApp.

SMS

Broadcast personalized, multilingual text messages to your leads.

Remarketing Connectors

Retarget your applicants with relevant ads to convert faster.

Access One View Lead Profile

Get a quick summary of a lead at a glance. From their complete lead details that include their profile, lead score and strength, stage, disposition to their activity timeline, communication/ call logs, notes and follow ups, get all the information you need to have a contextual follow-up discussion and nurture your leads efficiently to conversions. .

Never miss out on a lead through Dynamic Lead Allocation

Ensure no missed opportunities by automating lead distribution to counsellors - either in a round robin manner or dynamically, based on your preferred custom logic. This quickens conversions by improving contextual engagement and decreasing response times.

Prioritize engagement through Lead Score and Lead Strength

Customize lead scoring parameters as per your preference to quantify their intent to join your institution. Besides Lead Score, the One View Lead Profile of NoPaperForms also empowers you with Lead Strength, an industry-first feature that shares the relative intent of the candidate compared to the lead pool so you know whom to reach out first.

Amplify your nurturing efforts with Marketing Automation

Segment leads and automate personalized communication on multiple channels like Email, SMS or WhatsApp to increase your engagement. You can automate targeted communication based on the stage of an applicant, their profile, disposition, activity, and numerous other parameters. Experience the beauty of marketing automation in real time as you sit back and watch your enrolments scale, quicker than ever before!

Read More about Marketing Automation

Nurture prospects 247365 with Niaa, an AI-based Virtual Counsellor

Automate contextual engagement with a prospect from enquiry to enrolment with Niaa, the conversational AI-based chatbot. Available 24*7*365, Niaa acts as a virtual counsellor for your candidates and engages them based on their profile and stage in the enrolment journey. Available on Web and WhatsApp, Niaa also calculates your ROI on a real-time basis.

Read More about Niaa - The Education Chatbot

Nurture your leads on the go with NoPaperForms Mobile App

From making in-app calls to sending emails, SMS or WhatsApp texts, from adding voice notes to tracking follow ups, everything your counsellors need to contextually nurture your leads can be done on the NoPaperForms Mobile App from anywhere, anytime.

Read More about NoPaperForms Mobile App

Engage Seamlessly through Strategic Remarketing Connectors

Run remarketing campaigns to nurture and convert leads via targeted ads. Automate recurring audience push to your Google and Facebook accounts and forget needing to sync your data ever again. Show targeted ads to your leads based on their stage in their enrolment journey.

Read More about Admission Remarketing Campaigns

Craft appealing emails in seconds with Advanced Template Creator

Change your email game in seconds by quickly creating emails with a dynamic drag and drop template creator. Get access to a comprehensive image gallery comprising 100+ free, mobile-responsive images. Personalize your emails based on multiple profile details with tokens and share unique direct login links for applicants for them to take quick action toward their enrolment in your institution.

Enhance Productivity with Counsellor Dashboard

Scale accountability to greater levels with the at-a-glance preview feature of the Counsellor Dashboard. Monitor and improve the performance of your counsellors based on real-time analytics with an in-depth Counsellor Productivity Report. Access follow-ups in a quick, easy to scan format to ensure timely nurturing of lead. Optimize all your lead nurturing efforts based on quick overview and drill-down analyses to convert more.

Features Lead Nurturing with NoPaperFormsNPF Lead Nurturing on Other Platforms
Template Creator Yes No
Dynamic Lead Allocation Yes Partial
Real time segmentation Yes Partial
Counsellor Dashboard Yes No
Drip Marketing Yes Limited
360° Engagement Yes No
Remarketing Connectors Yes Partial
OneView Lead Profile Yes No, scattered information
Lead Score Yes Yes
Lead Strength Yes No
Marketing Automation Yes Partial
Run time Reports Yes No

Features

Lead Nurturing with NoPaperFormsNPF

Lead Nurturing on Other Platforms

Template Creator

Yes

Dynamic Lead Allocation

Yes

Partial

Real time segmentation

Yes

Partial

Counsellor Dashboard

Yes

Drip Marketing

Yes

Limited

360° Engagement

Yes

Remarketing Connectors

Yes

Partial

OneView Lead Profile

Yes

No, scattered information

Lead Score

Yes

Lead Strength

Yes

Marketing Automation

Yes

Partial

Run time Reports

Yes

Hear from Our Partners

NPF helps deliver high-quality 360° service by making follow-ups and seamless customized end-to-end communications for every inquiry and also preserves a record of every enhanced communication, at ease. NPF also comes with built-in integrated tracking tools and helps track leads through various student engagement programs, irrespective of digital or print or in-person events and evaluate their feasibility. Read more

Neeraj Singh

Director Admissions, Reva University

We have implemented NoPaperForms CRM for our Admissions and are truly satisfied. It has made the complete admission activity more streamlined. We are able to spend more time engaging with the prospects, communicating timely & closing more admissions. The NPF team is always responsive, they understand and keep us guided. We wish them all the best for the future! Read more

Pintu Bose

Vice President- Sales & Marketing

Globsyn Business School

Our teams are now connected more than ever, even when on the go. We never miss a pulse of what’s going on with our admission counseling efforts, lead nurturing campaigns and applications. Nothing slips through the cracks and with the real-time data that’s available on our Dashboards for a myriad of things, we’ve been able to make quick and informed decisions about optimizing and pivoting when needed. It’s exactly the reason why we thrived with minimal impact in the new world order today. Read more

Sourabh Rungta

Director, Rungta Group of Institutions

Frequently Asked Questions - Lead Nurturing

Lead nurturing is the process of engaging with your prospective students, providing them with helpful information to make them progress through the entire admission cycle. It enables educational institutions to personalize communication through omni-channel platforms and build trusting relationships with the prospects to boost conversion rates quickly.

It is quite imperative for an institution to ensure personalized engagement for each prospect across multiple platforms in order to provide a seamless enrolment experience. Being the most critical part of the admission process, lead nurturing effectively increases the propensity of conversions and helps establish institutional reputation and ultimately, enrolments.

Lead Nurturing can be very beneficial for higher educational institutions in their enrolments. Here are some of the best practices that you should follow:

Auto-assign leads to ensure an even lead distribution and reduce response times
Prioritize engagement as per the lead intent via lead score & strength.
Deliver the right kind of content through the right channel to ensure real-time connectivity with the prospect.
Engage the candidate within the first 24 hours of enquiry to never miss out on an opportunity.
Run precise nurturing campaigns to ensure maximum candidate outreach and optimize marketing ROI in real time.
Adopt a flexible nurturing approach to ensure 360 degree engagement with the prospect
Streamline the workflows of your admission counselling and marketing teams to ensure maximum transparency and accountability

Lead Nurturing plays an important role in the admissions of a higher education institution. The lead nurturing process involves engaging the leads with personalized information at every stage of the admission funnel. An effective lead nurturing process goes beyond usual communication norms and ensures multiple touchpoints with candidates to scale your enrolments effortlessly.

NoPaperForms robust lead nurturing platform enables the institutions to nurture their leads strategically. Here are some of the ways in which the educational institutions can scale better:

Get a comprehensive view of all the leads and their details through OneView Lead Profile with Education CRM.

Auto-allocate leads in a round-robin way, or via custom logic based on their intent through Dynamic Allocation

Personalize nurturing every stage of the admission process via omni channel platforms like email, telephone, WhatsApp, and SMS.
Automate your marketing based on your lead’s stage or activity through intuitive workflows with Marketing Automation.

Utilize your counsellor’s bandwidth smartly by prioritizing your leads better through Lead Score and Lead Strength. .

Ensure 360* engagement and improve counselor productivity through updated insights with NoPaperForms’ Mobile App

Track, measure, and optimize your counsellor’s activities through comprehensive and drill-down analysis with Counselor Productivity Report

Scale the quality of leads coming from different sources and know their impact in every stage of your admission process with Dynamic Lead Flow Algorithm.

Ensure 360° engagement with lead nurturing system

Why is Lead Nurturing important for
Educational Institutions?