Lead Nurturing CRM for Schools, Colleges, Universities & Other Educational Institutions

Why is Lead Nurturing important for
Educational Organisations?

Typically, educational organisations receive leads/ enquiries from multiple sources for every course/class/program. Due to limited resources, their nurturing efforts are mostly limited to bulk emails, SMSes, and one-on-one calls. This results in poor and delayed engagement for many prospects, impacting lead acquisition costs, marketing ROIs, brand reputation, and ultimately, enrolments.

NoPaperForms’ purpose built Education CRM enables you to assign the right prospect to the right admissions counsellors/sales representatives based on signals and their interest area – either in a round robin manner or dynamically, based on your preferred custom logic. This can be done manually or completely automated at both, branch level and group level. Intelligent nudges built into the platform decrease your response time and ensure that your team intervenes, at the right time. In brief, it optimises all your nurturing efforts to maximise engagement that ultimately improves your conversions, faster!

Deliver right content at the right time through the right channel

Engage your prospects across multiple touchpoints that lead to faster and increased conversions.

Calls

Call leads directly through the web or via app, with a single click.

Emails

Create and send personalised emails quickly with an advanced drag-and-drop email builder.

WhatsApp Business API

Engage deeply with rich media messaging through your verified WhatsApp account.

Niaa - The Education Chatbot

Nurture prospects 24*7*365 with an AI-based conversational chatbot on Web and WhatsApp.

SMS

Broadcast personalised, multilingual text messages to your leads.

Remarketing Connectors

Retarget your candidates with relevant ads to convert faster.

Access One View Lead Profile

Get a quick summary of a lead or an enquiry at a glance. From their complete details including their profile, engagement score and strength, stage and disposition, to their activity timeline, communication/call logs, notes and follow-ups, get all the information you need to have a contextual follow-up discussion and nurture your leads efficiently to conversions.

Never miss out on a lead through Dynamic Lead Allocation

Ensure no missed opportunities by allocating the right lead to the right counsellors/sales agents based on signals and their interest areas - either in a round robin manner or dynamically, based on your preferred custom logic. This quickens conversions by improving contextual engagement and decreasing response times. The built-in system allows you to curate lead/ enquiry allocation workflows based on conditions like course-wise, class-wise, branch-wise, programme wise, source-wise as well as stage-wise to ensure low drop-offs.

Prioritise engagement through Lead Score and Lead Strength

Customise lead scoring parameters as per your preference to quantify their intent to join your organisation. Besides Lead Score, the One View Lead Profile of NoPaperForms’ CRM also empowers you with Lead Strength, an industry-first feature that shares the relative intent of the prospect compared to the pool of enquiries so you know whom to reach out first.

Amplify your nurturing efforts with Marketing Automation

Segment leads/ enquiries and automate personalised communication on multiple channels like Email, SMS or WhatsApp to increase your engagement. You can automate targeted communication based on the stage of an applicant, their profile, disposition, activity, and numerous other parameters and boost your conversions. Customise the workflow to automatically re-assign the leads/enquiries to and within the local nurturing team across centres or branches, for further nurturing, ensuring low drop-offs. Experience the beauty of marketing automation in real-time as you sit back and watch your enrolments scale, quicker than ever before!

Read More about Marketing Automation

Nurture prospects 247365 with Niaa, an AI-based Conversational Chatbot

Automate contextual engagement with a prospect from enquiry to enrolment with Niaa, the conversational AI-based chatbot. Available 24*7*365, Niaa acts as a virtual support for your candidates and engages them based on their profile and stage in the enrolment journey. Available on Web and WhatsApp, Niaa also calculates your ROI on a real-time basis.

Read More about Niaa - The Education Chatbot

Nurture your leads on the go with NoPaperForms Mobile App

Whether your admission counsellors/sales representatives are working from home, on the ground, at education fairs or events or on campus, everything they need to do to contextually engage candidates is just a tap away. From accessing and updating leads, making calls, adding voice notes or follow-ups to tracking visits and sending emails, SMS or WhatsApp in a single click — your counsellors can do all that and much more with the NoPaperForms Mobile App. What’s more, automate your field team’s daily tasks – plan their day, show them leads in their vicinity, automate check-ins and more.

Read More about NoPaperForms Mobile App

Engage Seamlessly through Strategic Remarketing Connectors

Run remarketing campaigns to nurture and convert leads via targeted ads. Automate recurring audience push to your Google and Facebook accounts and forget needing to sync your data ever again. Show targeted ads to your leads/enquiries based on their stage in their enrolment journey.

Read More about Admission Remarketing Campaigns

Craft appealing emails in seconds with Advanced Template Creator

Change your email game in seconds by quickly creating emails with a dynamic drag-and-drop template creator. Get access to a comprehensive image gallery comprising 100+ free, mobile-responsive images to enhance engagement. Personalise your emails based on course, class, branch, city, and programme, as per the prospects’ stage in the enrolment journey. With a click of a button, send bulk emails to multiple profile details with tokens and share unique direct login links for prospects to take quick action towards their enrolment in your organisation.

Enhance Productivity with Counsellor Dashboard

Scale accountability to greater levels with the at-a-glance preview feature of the Counsellor and Sales Productivity Dashboard. Monitor and improve the performance of your agents based on real-time analytics with an in-depth Counsellor Productivity Report. Access follow-ups in a quick, easy-to-scan format to ensure timely nurturing of lead. Optimise all your lead nurturing efforts based on quick overview and drill-down analyses to convert more.

Features	Lead Nurturing with NoPaperFormsNPF	Lead Nurturing on Other Platforms
Template Creator	Yes	No
Dynamic Lead Allocation	Yes	Partial
Real time segmentation	Yes	Partial
Counsellor Dashboard	Yes	No
Drip Marketing	Yes	Limited
360° Engagement	Yes	No
Remarketing Connectors	Yes	Partial
OneView Lead Profile	Yes	No, scattered information
Lead Score	Yes	Yes
Lead Strength	Yes	No
Marketing Automation	Yes	Partial
Run time Reports	Yes	No

Features

Lead Nurturing with NoPaperFormsNPF

Lead Nurturing on Other Platforms

Template Creator

Yes

Dynamic Lead Allocation

Yes

Partial

Real time segmentation

Yes

Partial

Counsellor Dashboard

Yes

Drip Marketing

Yes

Limited

360° Engagement

Yes

Remarketing Connectors

Yes

Partial

OneView Lead Profile

Yes

No, scattered information

Lead Score

Yes

Lead Strength

Yes

Marketing Automation

Yes

Partial

Run time Reports

Yes

Hear from Our Partners

NPF helps deliver high-quality 360° service by making follow-ups and seamless customized end-to-end communications for every inquiry and also preserves a record of every enhanced communication, at ease. NPF also comes with built-in integrated tracking tools and helps track leads through various student engagement programs, irrespective of digital or print or in-person events and evaluate their feasibility. Read more

Neeraj Singh

Director Admissions, Reva University

We have implemented NoPaperForms CRM for our Admissions and are truly satisfied. It has made the complete admission activity more streamlined. We are able to spend more time engaging with the prospects, communicating timely & closing more admissions. The NPF team is always responsive, they understand and keep us guided. We wish them all the best for the future! Read more

Pintu Bose

Vice President- Sales & Marketing

Globsyn Business School

Our teams are now connected more than ever, even when on the go. We never miss a pulse of what’s going on with our admission counseling efforts, lead nurturing campaigns and applications. Nothing slips through the cracks and with the real-time data that’s available on our Dashboards for a myriad of things, we’ve been able to make quick and informed decisions about optimizing and pivoting when needed. It’s exactly the reason why we thrived with minimal impact in the new world order today. Read more

Sourabh Rungta

Director, Rungta Group of Institutions

Lead Nurturing FAQs

✅ What is education lead management system?

Lead management is the process of acquiring, analyzing, and managing leads received from marketing campaigns including digital agencies, publishers and offline mediums (through walk-in, educational events, and referrals) on a centralized platform. The leads are first centralized in the Education CRM, and their intent and contact details are verified via email or mobile number. They are then nurtured to complete their application form.

✅ Why is lead management important for universities, colleges and other educational institutions?

Managing leads received from different sources may seem like a very difficult task. This is because most of the verified/potential leads are not centralized, take time to convert and require an effective nurturing strategy.

Let’s check below why lead management is important:

Lead Acquisition and Data Centralization: A centralized database where information of all the leads received from different sources, channels, and marketing campaigns is collected and stored is important. This also provides multiple-level source tracking and eliminates lead duplicity right at the beginning.
Personalized Nurturing: This process involves purposefully engaging your prospects by providing personalized communication that is useful in their decision-making process. Such information shared in regular intervals nurtures prospects through every stage of their enrolment journey. You can also strategically communicate to prospects by segmenting them on the basis of different parameters like source, origin, geography, lead score, lead strength, etc.
Lead Distribution: The need for a lead management system becomes imperative to ensure an even flow of lead distribution among counselling teams. This helps in reducing the risk of lead leakage and cold calling.

✅ What are the essential features of a lead management system?

After lead acquisition, managing the leads requires expertise. That is where the lead management system plays a crucial role. From the lead management on a single platform to real-time report analysis and zero lead leakage, check the various features of our Lead Management below:

✅ What challenges do you face if you don’t have the lead management system?

Manually acquiring the leads, updating databases and following up with the potential leads becomes a difficult task. Without the lead management system, tracking a potential lead and putting the proper efforts to nurture them becomes nearly impossible.

Let’s check below for the most common challenge you face without a lead management system:

Duplicate leads: Using excel sheets or any generic CRM for lead management may increase the probability of duplicate leads. This will result in losing and tracking essential leads.
Manual lead qualification: The admission teams don’t have a process to segregate potential and non-potential leads on the basis of lead’s score, and strength, thereby losing most potential ones.
Lack of lead visibility: Students often have a poor experience since the admission teams do not have the clear visibility of leads who are likely to convert.
No tracking of lead’s activities: Without a lead management system, it is difficult to track your leads’ activities, thereby, resulting in potential loss of a lead.
No proper nurturing: When the admission team is not able to track the lead and understand their requirements, they will not be able to provide timely nurturing efforts, thus, losing a prospective lead.

✅ How does NoPaperForms’ Lead Management system help in enrolments of an educational institution?

NoPaperForms’ Lead Management System centralizes your data and enables you to engage with your leads and nurture them via multiple channels through the admission funnel. It empowers you to deliver a personalised experience to your prospects. As an institution, you can send effective targeted communication to a segment of your leads based on multiple criteria like source, origin, geography, academic details, form stage, etc.

It comes with detailed Reports and Analytics that help you make key decisions intuitively to improve your conversion rates.

Lead Nurturing: Ensure 360° Engagement with Lead Nurturing Platform

Why is Lead Nurturing important for
Educational Organisations?