Why is Lead Nurturing important for
Educational Institutions?
Typically, educational institutions receive leads from multiple sources for every course. Due to limited resources, their nurturing efforts are mostly limited to bulk emails, SMSes, and one-on-one calls. This results in poor and delayed engagement for many prospects that doesn’t justify the lead acquisition costs and impacts your marketing ROIs, brand reputation, and ultimately, enrolments.
NoPaperForms enables you to smartly allocate leads based on your preferences, prioritize engagement with Lead Score and Strength, automate targeted and personalized communication on multiple channels, optimize performance with a real-time Counsellor Productivity Report, and nurture leads on the go with the NoPaperForms Mobile App. In brief, it optimizes all your nurturing efforts to maximize engagement that ultimately improves your conversions, faster!
Deliver right content at the right time through the right channel
Engage your prospects across multiple touchpoints that lead to faster and increased conversions.

Calls
Nurture leads directly through web or via the app in a single click.

Emails
Create and send personalized emails quickly with an advanced drag-and-drop email builder.

WhatsApp Business API
Engage deeply with rich media messaging through your verified WhatsApp account.

Niaa - The Education Chatbot
Nurture 24*7*365 with an AI-based virtual counsellor on Web and WhatsApp.

SMS
Broadcast personalized, multilingual text messages to your leads.

Remarketing Connectors
Retarget your applicants with relevant ads to convert faster.
Access One View Lead Profile
Get a quick summary of a lead at a glance. From their complete lead details that include their profile, lead score and strength, stage, disposition to their activity timeline, communication/ call logs, notes and follow ups, get all the information you need to have a contextual follow-up discussion and nurture your leads efficiently to conversions. .

Never miss out on a lead through Dynamic Lead Allocation
Ensure no missed opportunities by automating lead distribution to counsellors - either in a round robin manner or dynamically, based on your preferred custom logic. This quickens conversions by improving contextual engagement and decreasing response times.


Prioritize engagement through Lead Score and Lead Strength
Customize lead scoring parameters as per your preference to quantify their intent to join your institution. Besides Lead Score, the One View Lead Profile of NoPaperForms also empowers you with Lead Strength, an industry-first feature that shares the relative intent of the candidate compared to the lead pool so you know whom to reach out first.
Amplify your nurturing efforts with Marketing Automation
Segment leads and automate personalized communication on multiple channels like Email, SMS or WhatsApp to increase your engagement. You can automate targeted communication based on the
stage of an applicant, their profile, disposition, activity, and numerous other parameters. Experience the beauty of marketing automation in real time as you sit back and watch your enrolments scale, quicker
than ever before!
Read More about Marketing Automation


Nurture prospects 24*7*365 with Niaa, an AI-based Virtual Counsellor
Automate contextual engagement with a prospect from enquiry to enrolment with Niaa,
the conversational AI-based chatbot. Available 24*7*365, Niaa acts as a virtual counsellor for your
candidates and engages them based on their profile and stage in the enrolment journey. Available on
Web and WhatsApp, Niaa also calculates your ROI on a real-time basis.
Read More about Niaa - The Education
Chatbot
Nurture your leads on the go with NoPaperForms Mobile App
From making in-app calls to sending emails, SMS or WhatsApp texts, from adding voice notes to tracking
follow ups, everything your counsellors need to contextually nurture your leads can be done on the NoPaperForms Mobile App from anywhere, anytime.
Read More about NoPaperForms Mobile App


Engage Seamlessly through Strategic Remarketing Connectors
Run remarketing campaigns to nurture and convert leads via targeted ads. Automate recurring audience
push to your Google and Facebook accounts and forget needing to sync your data ever again. Show targeted ads to your leads based on their stage in their enrolment journey.
Read More about Admission Remarketing Campaigns
Craft appealing emails in seconds with Advanced Template Creator
Change your email game in seconds by quickly creating emails with a dynamic drag and drop template creator. Get access to a comprehensive image gallery comprising 100+ free, mobile-responsive images. Personalize your emails based on multiple profile details with tokens and share unique direct login links for applicants for them to take quick action toward their enrolment in your institution.


Enhance Productivity with Counsellor Dashboard
Scale accountability to greater levels with the at-a-glance preview feature of the Counsellor Dashboard. Monitor and improve the performance of your counsellors based on real-time analytics with an in-depth Counsellor Productivity Report. Access follow-ups in a quick, easy to scan format to ensure timely nurturing of lead. Optimize all your lead nurturing efforts based on quick overview and drill-down analyses to convert more.