Lead Management

Auto capture all offline and online leads at one centralised platform, ensuring zero lead leakage, zero duplicity, and multi level lead source tracking. From the centralized pool of lacs of contacts, create targeted segments for personalised lead management.

Lead Capture Automation

A lead missed is an opportunity lost, do not let mismanagement of leads take away an opportunity.

Lead Capture Automation

Real-time capture from multiple traffic channels

Auto capture all your leads from Digital Campaigns (Adwords, Facebook etc.), Lead Generation portals, Social websites, Chat enquiries, Email enquiries, Print Ads, QR Codes, Phone enquiries, Missed calls, Walk-ins, Events, Fairs etc.

Lead Capture Automation Benefits
01

Unified Platform to Manage all Leads.

02

Zero Lead Leakage

03

No Duplicity of Leads

04

Multi-Level Campaign Tracking

Raw Data Nurturing

Not every contact is a Lead. Gauge their Interest before the contact moves to your Lead Pool.

Raw Data Nurturing system for a healthy lead funnel

Manage the Contacts received from multiple offline sources, nurture them via personalised communication thereby enabling movement in the Lead Pool basis their interest.

Raw Data Nurturing
Raw Data Nurturing Benefits
01

Track the movement of Contacts to Leads on real-time basis

02

Tag and efficiently manage Contacts from different sources

03

Get Detailed report on Contact Upload Status – Failed/Duplicate etc

04

Upload leads and relax, you will receive an email with the Upload Status

Multiple Level Source Tracking

Capture the multiple touch points of a lead and identify the effectiveness of every source; control 100% duplicity of leads.

Multiple Level Source Tracking

Capture the multiple touch points of a lead

Same Lead may visit your website or Application Landing Page and Register via different Campaigns/ Lead generation portals, phone/chat enquiries etc. Keep a track of all such campaign instances without allowing duplicity of Leads.

Multiple Level Source Tracking Benefits
01

Get multiple level lead source tracking - Know the repeated instances of same lead

02

Measure offline performance against online for a holistic view of what's working and what’s not.

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Identify the channels that are giving you duplicate leads for higher ROI and better comprehension.

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Streamline and optimize your efforts and save time by eliminating manual data entry hassle.

List Segmentation

Segment Leads based on Criteria for advance level of personalization and better targeting.

Target Leads with advance level of personalisation

Acquiring a list of good, engaged leads is important, and equally important is managing that list to optimize it. From the centralized pool of lacs of contacts, create smaller targeted segments based on certain rules.

Segments are dynamic collections of leads grouped together, or segmented, based on criteria you define. This can include information you track about them, such as gender, location, or lead origin, or how they’ve engaged with your communications previously.

List Segmentation
List Segmentation Benefits
01

Automatically create one time lists or dynamic segments for better targeting.

02

Run targeted drip campaigns based on the target segments.

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Highly personalised communications, follow-ups based on segment activities.

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Efficient and economic marketing efforts leading to better open and click rates.

Ready to get started?

We are happy to discuss your Institution's requirements and provide the best fit solution.