Lead Nurturing: Ensure 360° Engagement with Lead Nurturing Platform

Deliver targeted, omnichannel engagement experiences to your prospects that bolsters their decision to join your organisation.

Why is Lead Nurturing important for
Educational Organisations?

Typically, educational organisations receive leads/ enquiries from multiple sources for every course/class/program. Due to limited resources, their nurturing efforts are mostly limited to bulk emails, SMSes, and one-on-one calls. This results in poor and delayed engagement for many prospects, impacting lead acquisition costs, marketing ROIs, brand reputation, and ultimately, enrolments.

Meritto (formerly NoPaperForms) purpose built Education CRM enables you to assign the right prospect to the right admissions counsellors/sales representatives based on signals and their interest area – either in a round robin manner or dynamically, based on your preferred custom logic. This can be done manually or completely automated at both, branch level and group level. Intelligent nudges built into the platform decrease your response time and ensure that your team intervenes, at the right time. In brief, it optimises all your nurturing efforts to maximise engagement that ultimately improves your conversions, faster!

Deliver right content at the right time through the right channel

Engage your prospects across multiple touchpoints that lead to faster and increased conversions.

Calls

Calls

Call leads directly through the web or via app, with a single click.

Emails

Emails

Create and send personalised emails quickly with an advanced drag-and-drop email builder.

Whatsapp

WhatsApp Business API

Engage deeply with rich media messaging through your verified WhatsApp account.

Calls

Niaa - The Education Chatbot

Nurture prospects 24*7*365 with an AI-based conversational chatbot on Web and WhatsApp.

SMS

SMS

Broadcast personalised, multilingual text messages to your leads.

Remarketing Connectors

Remarketing Connectors

Retarget your candidates with relevant ads to convert faster.

Features Lead Nurturing with MerittoNPF Lead Nurturing on Other Platforms
Template Creator
Yes
No
Dynamic Lead Allocation
Yes
Partial
Real time segmentation
Yes
Partial
Counsellor Dashboard
Yes
No
Drip Marketing
Yes
Limited
360° Engagement
Yes
No
Remarketing Connectors
Yes
Partial
OneView Lead Profile
Yes
No, scattered information
Lead Score
Yes
Yes
Lead Strength
Yes
No
Marketing Automation
Yes
Partial
Run time Reports
Yes
No

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