How does Marketing Automation empower
Educational Institutions?
Typically, educational institutions acquire leads for their programmes from multiple sources. Due to limited resources, their nurturing efforts are limited to bulk emails, SMSes, and one-on-one calls/ WhatsApp messages. The lack of personalization and untimely response results in poor engagement, spamming, and lost opportunities. These eventually impact your marketing ROIs, brand reputation, and enrolments.
With NoPaperForms Marketing Automation platform, you can automate focused and personalized communication to your prospective students based on their profile details, behavior, and activity via multiple channels like Email, SMS, WhatsApp, and Push Notifications. Personalized and timely engagement provides a supreme experience to your candidates, improves your brand recall and bolsters their decision to join your institution.
Experience 360° Marketing Automation for Admissions
Automate engagement for your prospective students across channels to ensure multiple touchpoints that lead to faster and increased conversions.
Automate emails based on prospects' admission journey
SMS
Nurture prospects through multilingual text messages
WhatsApp Business API
Engage with immersive messaging on WhatsApp
Push notifications
Ensure prompt applicant and counsellor actions
NoPaperForms Marketing Automation Platform at a glance
Automate Targeted Communication through Drip Marketing Workflows
Automate engaging experiences to your prospective students with a steady stream of marketing emails, SMSes, and WhatsApp texts. Target your communication throughout the enquiry to enrolment journey based on the stage and activity of a prospect with an intuitive drip marketing workflow builder. Once set up, experience the beauty of marketing automation in real time as you sit back and watch your enrolments scale.
Personalize Communication to Deeply Engage Prospects
Send personalized communication to the right prospect at the right time to drive your enrolments. Switch to dynamic, personalized tokens to make nurturing more effective than ever. Engage with the lead contextually based on their profile details, course, stage, disposition, activity and numerous other parameters to channel prompt responses.
Nurture Immersively with Integrated Whatsapp Business API
With an open rate of over 98%, rich media messaging, and the ability to broadcast personalized communication, WhatsApp Business API coupled with the NoPaperForms Marketing Automation platform provides a deeply immersive experience to your applicants, and improves brand recall like no other channel. You can also let Niaa, the Education chatbot and Virtual Counsellor, take over your WhatsApp Business API account to nurture candidates 24 x 7 x 365.
Accelerate the Enrolment Journey with Push Notifications
Keep your prospects informed and interested throughout the admission journey with real time push notifications that elicit prompt responses. Build trigger-based communication workflows to update counselors with notifications on the NoPaperForms Mobile App when to take critical actions, overcome time lags, and optimize time to enrolment.
Deliver a Supreme Experience to Your Applicants
When your applicants receive personalized communication in a timely manner, it prompts them to respond proactively, improves your brand reputation, and reinforces their decision to join your institution. Why make prospective students wait for updates or to get their queries answered when you can automate communication to engage and convert faster?
Optimize Automated Workflows with In-depth Analytics
Track, measure, and optimize your marketing automation workflows with real time overview and drill-down reports to optimize your engagement efforts and maximise ROI from marketing spends.
Hear from Our Partners
NPF is really an amazingly powerful CRM, if properly leveraged, can provide valuable insights about our students or applicants. NPF helps deliver high-quality 360° service by making follow-ups and seamless customized end-to-end communications for every inquiry and also preserves a record of every enhanced communication, at ease. Read more
Neeraj Singh, Director Admissions, Reva University
Our teams are now connected more than ever, even when on the go. We never miss a pulse of what’s going on with our marketing campaigns, counseling efforts, and applications. Nothing slips through the cracks and with the real-time data that’s available on our Dashboards for a myriad of things, we’ve been able to make quick and informed decisions about optimizing and pivoting when needed. It’s exactly the reason why we thrived with minimal impact in the new world order today. Read more
Sourabh Rungta, Director, Rungta Group of Institutions
Being a marketer, I believe in numbers and with digital media replacing the traditional modes of advertisement, real-time analytics and actionable insights are the weapons with which a marketer fights her/his battles in an industry, as volatile as education. The various modules and dashboards that have been developed by NoPaperForms to meet our requirements, provide us with ease of working and clarity in campaign management. This has enabled my team to keep a control on our various lead and application sources on a real-time basis. We hope that they will continue to grow and revolutionize the education industry. Read more
Vineeta Sharma, Director - Marketing, ITM University
