Why choose WhatsApp Business API for Admission Marketing?
WhatsApp is the most widely used and preferred channel of students today. With an open rate of over 98%, rich media messaging, and the ability to broadcast messages to numerous candidates at once, WhatsApp Business API improves your engagement and brand recall like no other channel.
Whether it is maximizing your counsellor’s productivity, optimizing your admission marketing ROIs, or ultimately, improving your enrolments, you can do all this with NoPaperForms’ deeply embedded WhatsApp Business API integration!
Get a verified badge
Very few businesses are verified by WhatsApp as official business accounts. Get yours verified to elevate your brand recall. Even if a user does not add your number to their address book, your brand name still reflects on WhatsApp.
Broadcast messages and automate replies with notifications
Allow your candidates to reach out and learn more about your institution and delight them with instant automated responses. From sharing application status to sending deadline reminders, all can be done on one platform.
Engage Deeply with Automated Nurturing
Have your candidates started filling the form? How about you send them personalized messages created via pre-parked templates and captivate their interest with more information on your institution? What has emerged as the go-to messaging app for over 1.6 billion consumers around the globe, could be exactly where you could deliver immersive experiences to your prospective students.
Delight with Rich Media Messaging
Immerse your candidates in a rich experience with videos and images. Make them visualize their journey with your institution. Show them how you can empower their dreams. Show off your library, sports arenas, and the amphitheatre. Share the location of the GD/PI venue or the examination centre. Emote better with emojis to further enhance your communication and outreach efforts as per your audiences.
Create and Save Custom Communication Templates
You could design and park templates in the system and choose to send them whenever you want to at the click of a button. Whether it’s a welcome message or a reminder for an application deadline, you could have all such repetitively used communication armed to be used anytime. The use of a token allows you to make it personal every time!
Automate engagement with Niaa
Let Niaa – the Education Chatbot to contextually engage with your candidates 24*7. Available on Web, Whatsapp and Facebook. Niaa provides a delightful counselling experience with a human touch.
What’s in it for you?
After reading this ebook, you’ll learn some best practices and actionable insights that will help you:
Attract more leads and enquiries for your programmes
Amplify engagement and nurture candidates throughout their admission journey
Delight with dynamic messages at every stage to convert more leads into enrolments
Improve your team’s performance and productivity
Learn how Niaa – The Education Chatbot can drive your engagement on WhatsApp Business API
Empower your teams to drive dynamic communication workflows via WhatsApp Business API to drive instant engagement, increase brand recall and maximize enrolments.
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Frequently Asked Questions - WhatsApp Business API
The WhatsApp Business app is a standalone smartphone application for small businesses.
The WhatsApp Business API is an interface for medium and large businesses that need to broadcast a high volume of messages, enable business process automation and integrate their existing communication platforms.
WhatsApp Business API enables your institution to engage with your prospective students directly on WhatsApp. You can share pivotal insights about your educational institution, drive high-quality engagement with candidates, and nurture them based on their profile and application details. Using it enables you to share information in multimedia formats without any hassle; you can also take your prospects on a virtual tour of the college so they get a good idea about your institution. It can also be used to reply to queries of applicants and nurture them in a personalized manner.
WhatsApp Business API can be integrated with NoPaperForms, enabling your counsellors and admission teams to engage with applicants in real time. With a single click on both the web and mobile app platforms of NoPaperForms, you can communicate with your prospects. All the communication that happens between the prospects and counsellors gets archived in the system and can be observed anytime. You can also let Niaa, an AI-based chatbot, take over your WhatsApp Business API account to nurture candidates 24 x 7 x 365.