Question 1

✅What is an Education CRM?

Accepted Answer

An education CRM is specifically designed and built for the education industry. It understands the nitty-gritty of the admission process and provides a centralized platform to empower your teams to scale admissions systematically. 

It starts with centralization of leads across sources, be it Google, Facebook, Digital publishing platforms, walk-ins, school connect programs, emails etc. Next, since your leads are centralized, the education CRM can allocate them to different teams in real-time based on any number of logics, be it on the basis of their course, language, interest areas, and more. Another avenue where an education CRM shines is strategic and personalized nurturing of leads. Tools like real-time Drip Marketing Workflows help you reach out to your prospects across channels (email, SMS, WhatsApp etc.) based on the student behavior or their place in the overall journey.

Also, it empowers all stakeholders with real-time insightful reports to take strategic calls. For example, the head of counseling will get to see the overall productivity of his/her team, a marketing head will have access to real-time ROI, campaign optimization reports, and more.

Further, it breaks the scattered approach and silos between admission teams by unifying them to Plan, Track, Optimize, and Enroll better

Question 2

✅How an Education CRM is different from a Sales CRM?

Accepted Answer

A sales CRM is a horizontal platform for multiple industries, ranging from E-commerce, Banking, Real-Estate, Marketplaces, Loans, Insurance, and more. However, to cater all the use cases faced by an educational institution, they require a CRM specifically built on a thorough understanding of how the education industry functions. 

An Education CRM is a vertical platform that focuses deep into solving the challenges native to the Education Industry. Unlike a Sales CRM that focuses on cracking deals for you, and Education CRM empowers you to counsel and enrol your prospects in a more structured way. 

After all, Education isn't about Selling, but Counselling.

Question 3

✅What are the benefits of Education CRM for Higher Education Institutions?

Accepted Answer

An Education CRM enables your teams to break out of their silos and channel their efforts to scale admissions. For Higher Education Institutions, where the complexities and volumes are higher, centralisation of data, focused nurturing, and streamlining of processes are of utmost importance. Some salient benefits of an Education CRM for higher education institutions are:

 	Centralised Lead Management (across sources: Google, Facebook, Publishers, Walkins, School Connect Events and more)
 	Strategic and Personalised Nurturing based on student behaviour/journey (across channels: via Whatsapp, Email, SMS, real-time triggers, notifications, and more)
 	360 degree targeted remarketing (end to end journey mapping with direct data push to Google/Facebook remarketing lists)
 	Real-Time Visibility and Transparency (real-time advanced reports for counselor heads/team leads to analyze their team’s productivity, campaign reports for marketing teams to optimise their ROI in real-time and more)

Question 4

✅Is ERP the same as an Education CRM? Do I need both?

Accepted Answer

Though most people often think that ERP and CRM are the same things, they are poles apart when it comes to their role. CRM and ERP, both work hand in hand. In simple words, the role of an ERP starts where the role of a CRM ends.

Education CRM becomes crucial in terms of the admission process as it enables you to have a central repository for lead’s data, tracking their journey, knowing how counselling teams are performing, armed with real-time analysis, and optimizing ROIs. On the other hand, the ERP platform comes as a suite of applications helping in managing student lifecycle: managing their attendance, hostel, finances, library, and more... 

An Education CRM sits at the top of the funnel and integrates with Application and Post Application Automation platforms and finally integrates with the ERP which takes on the post enrolment needs.

Education CRM coupled with Application, and Post Application Automation platforms, called a Comprehensive Enrolment Automation Platform that takes care of the Admission process entirely, from enquiry to enrolment, which is what NoPaperForms is.

Question 5

✅Does an Education CRM come with an Education Chatbot?

Accepted Answer

Ideally, an AI-based education chatbot should always be at the heart of any education CRM. Today, given that the interaction avenues that students have increased manifold, how you engage your prospects to play a key role in their conversions. Unlike normal flow-based chatbots, education chatbots are built to provide a personalised counseling experience.

In fact, NoPaperForms’ AI-driven education chatbot Niaa - NoPaperForms’ Integrated Admission Assistant, is specifically built to go beyond traditional content discovery. 

Learn more about Niaa - Education Chatbot

Education CRM

What is Education CRM?

What comprises the Education CRM?

Lead Management

Lead Nurturing

Campaign Management

Marketing Automation

User Management

Publisher Panel

Strategic Remarketing

WhatsApp Business API

Reports and Analytics

Education CRM - FAQ

✅What is an Education CRM?

✅How an Education CRM is different from a Sales CRM?

✅What are the benefits of Education CRM for Higher Education Institutions?

✅Is ERP the same as an Education CRM? Do I need both?

✅Does an Education CRM come with an Education Chatbot?

Ready to get started with Education CRM?

Features NoPaperForms’ Education CRM Most of the Other CRM
Lead Centralization Yes Yes
Primary, Secondary & Tertiary Attribution of Sources Yes No
Auto Source Tracking Yes No; source is editable
Smart Widgets Yes No
Lead Verification Yes No
Lead Distribution Models Yes Limited
Marketing Drip Flows Yes Limited
Voice Search /Voice Notes Yes No
Lead Score & Prediction Yes Partial
Lead Journey Yes Partial
Publisher Panel Yes No; Partial/ broken approach
Lead Flow Algorithm Yes No
Mutually Exclusive Impact Yes No
User Privacy Control Yes No
Marketing ROI Optimization Yes No
Pre-Integrated WhatsApp Yes No
Reporting & Analytics Yes Limited
Mobile App Advanced Basic