✅What are the benefits of Education CRM for Higher Education Institutions?

An Education CRM enables your teams to break out of their silos and channel their efforts to scale admissions. For Higher Education Institutions, where the complexities and volumes are higher, centralisation of data, focused nurturing, and streamlining of processes are of utmost importance. Some salient benefits of an Education CRM for higher education institutions are: Centralised Lead Management (across sources: Google, Facebook, Publishers, Walkins, School Connect Events and more) Strategic and personalized nurturing based on student behaviour/journey (across channels: via Whatsapp, Email, SMS, real-time triggers, notifications, and more) 360 degree targeted remarketing (end to end journey mapping with direct data push to Google/Facebook remarketing lists) Real-Time Visibility and Transparency (real-time advanced reports for counselor heads/team leads to analyze their team’s productivity, campaign reports for marketing teams to optimise their ROI in real-time and more)

Education CRM Software: Best CRM for Education Industry - CRM for Schools, Colleges, Universities, Coaching & EdTech Organizations

What is Education CRM?

Education CRM is specifically designed and built for the education industry. It understands the nitty gritty of the enrolment process and serves as a centralised platform that empowers your teams to grow your enrolments systematically.

NoPaperForms’ Education CRM is a de facto choice for anyone in education looking to scale – be it Higher Education or Online Degree Programmes, Coaching Institutes or EdTech, K-12 or Preschools! With a purpose built CRM for education, you can centralise leads across sources to lead allocation to different team members, from personalised marketing automation to counsellor/ sales rep productivity mapping, from campaign tracking and optimisation to real-time reporting and analytics. All your scattered approaches and silos in the admission department are brought together, allowing you to attract, engage, and grow new candidates more effectively.

What comprises the Education CRM?

Education CRM » Lead Management

Drive More Enrolments with Lead Management System

Centralise, manage and distribute all incoming leads captured from different sources to nail every opportunity and eliminate the industry-wide problem of lead leakage and lead duplication. It empowers you to improve the quality of leads, verify them, prioritise engagement, and also manage it all on the go with the NoPaperForms Mobile app.

Education CRM » Lead Nurturing

Ensure 360° Engagement with Lead Nurturing System

Personalise your communication across multiple channels in a targeted manner. Engage with your prospects wherever they are via Emails, SMS, WhatsApp, Outbound Calls and more. You can also track everyday progress with real-time analytics and, optimise your communications that bolsters their decision to join your organisation.

Education CRM » Campaign Management

Maximise the ROI of your Marketing Campaigns

Run data-driven, progressive campaigns instead of spending on the basis of assumptions. With Campaign Manager, you can track, measure and optimise the efficiency of all your campaigns in real time to maximise the ROI from your marketing spends. Track conversions, be it enquiry to application or course purchase with a configurable and powerful dashboard.

Education CRM » Marketing Automation

Personalise Engagement with Marketing Automation

Automate focused and personalised communication to your prospects based on their profile details, behaviour, and activity via multiple channels like Email, SMS, WhatsApp, and Push Notifications and. Provide a supreme experience to your candidates that improves your brand recall and increases conversions.

Education CRM » User Management

Ensure Optimum Security with Advanced User Management

Establish a user’s authorisation to access secure resources and manage permissions. Define teams and hierarchy to group users/teams based on different geographies or hierarchies and share data amongst team members based on permission. Further, with NoPaperForms advanced data masking feature, safely store, securely manage your candidate data.

Education CRM » Publisher Panel

Empower your Publishers with Publisher Panel

An industry first, the NoPaperForms Publisher Panel empowers publishers and digital agencies to track their performance at micro level thus creating an opportunity for them to deliver beyond sub-optimal level. With the power of analytics, agencies can now get ready to leverage the data, in real time, all while maintaining the highest levels of privacy for organisations.

Education CRM » Strategic Remarketing

Engage Seamlessly with Strategic Remarketing

Adopt a 360° targeted approach to reach out to your candidates in real time. Set up a recurring data push to Facebook or Google Audiences and forget having to sync data ever again. The system automatically fetches the target list of candidates based on your set filters and feeds them to your Remarketing Audiences.

Education CRM » Whatsapp Business API

Make Engagements Dynamic with WhatsApp Business API

Engage with your candidates on their preferred platform.Whether it is maximsing your counsellor/ sales rep’s productivity, optimising your marketing ROIs, or ultimately, improving your enrolments, add a personal touch to engage your candidates with the power of WhatsApp Business API at your fingertips.

Education CRM » Reports & Analytics

Make Informed Decisions with in-depth Reports & Analytics

Get a complete 360° visibility with insight-driven Dashboards. Stay on top of your team wise performance with robust Reports & Analytics. Identify the best performing sales agents, the bottlenecks, and take strategic calls in real time.

Hear from Our Partners

We have implemented NoPaperForms CRM for our Admissions and are truly satisfied. It has made the complete admission activity more streamlined. We are able to spend more time engaging with the prospects, communicating timely & closing more admissions. NPF team is always responsive, they understand and keep us guided. We wish them all the best for the future.

- Pintu Bose, Vice President- Sales & Marketing, Globsyn Business School

One-size-fits-all is a myth. An education specific CRM brings the benefits of best practices not only from India but also abroad. “Buying” or choosing a program and school/university as a process by a student is not a straight line process, its rather layered in stages. Hence a customized CRM that understand the student and parent psyche is very important.

- Abhay Chebbi, Director, Office of Admissions, Alliance University

Education specific CRMs help Institutes establish and manage communications with aspirants, pre-and-post admissions. It’s a basic need to have a customized and personalized approach to each aspirant and herein comes the use of customer relationship management (CRM) software. NPF has been extremely user friendly in terms of CRM deployment and usage by Admission Teams. The process has been productive and time-and-cost efficient, at ease. It’s really worthy and wonderful to have NPF as a virtual team member within the Admissions Team.

- Neeraj Singh, Director Admissions , REVA University

Features	Lead Nurturing with NoPaperForms’NPF Education CRM	Most of the Other CRM
Lead Centralization	Yes	Yes
Primary, Secondary & Tertiary Attribution of Sources	Yes	No
Auto Source Tracking	Yes	No, source is editable
Smart Widgets	Yes	Limited
Lead Verification	Yes	No
Lead Distribution Models	Yes	Limited
Marketing Drip Flows	Yes	Limited
Voice Search /Voice Notes	Yes	No
Lead Score & Prediction	Yes	Partial
Lead Journey	Yes	Partial
Publisher Panel	Yes	No, partial/ broken approach
Lead Flow Algorithm	Yes	No
Mutually Exclusive Impact	Yes	No
User Privacy Control	Yes	No
Marketing ROI Optimization	Yes	No
Pre-Integrated WhatsApp	Yes	No
Reporting & Analytics	Yes	Limited
Mobile App	Advanced	Basic

Education CRM is specifically designed and built for the education industry. It understands the nitty-gritty of the admission process and provides a centralized platform to empower your teams to scale admissions systematically.

It starts with the centralization of leads across sources, be it Google, Facebook, Digital publishing platforms, walk-ins, school connect programs, emails etc. Next, since your leads are centralized, the education CRM can allocate them to different teams in real-time based on any number of logics, be it on the basis of their course, language, interest areas, and more. Another avenue where an education CRM shines is strategic and personalized nurturing of leads. Tools like real-time Drip Marketing Workflows help you reach out to your prospects across channels (email, SMS, WhatsApp etc.) based on the student behavior or their place in the overall journey.

Also, it empowers all stakeholders with real-time insightful reports to take strategic calls. For example, the head of counseling will get to see the overall productivity of his/her team, a marketing head will have access to real-time ROI, campaign optimization reports, and more.

Further, it breaks the scattered approach and silos between admission teams by unifying them to Plan, Track, Optimize, and Enroll better

A sales CRM is a horizontal platform for multiple industries, ranging from E-commerce, Banking, Real-Estate, Marketplaces, Loans, Insurance, and more. However, to cater all the use cases faced by an educational institution, they require a CRM specifically built on a thorough understanding of how the education industry functions.

An Education CRM is a vertical platform that focuses deep into solving the challenges native to the Education Industry. Unlike a Sales CRM that focuses on cracking deals for you, and Education CRM empowers you to counsel and enrol your prospects in a more structured way.

After all, Education isn’t about Selling, but Counselling.

An Education CRM enables your teams to break out of their silos and channel their efforts to scale admissions. For Higher Education Institutions, where the complexities and volumes are higher, centralisation of data, focused nurturing, and streamlining of processes are of utmost importance. Some salient benefits of an Education CRM for higher education institutions are:

Centralised Lead Management (across sources: Google, Facebook, Publishers, Walkins, School Connect Events and more)
Strategic and personalized nurturing based on student behaviour/journey (across channels: via Whatsapp, Email, SMS, real-time triggers, notifications, and more)
360 degree targeted remarketing (end to end journey mapping with direct data push to Google/Facebook remarketing lists)
Real-Time Visibility and Transparency (real-time advanced reports for counselor heads/team leads to analyze their team’s productivity, campaign reports for marketing teams to optimise their ROI in real-time and more)

Though most people often think that ERP and CRM are the same things, they are poles apart when it comes to their role. CRM and ERP, both work hand in hand. In simple words, the role of an ERP starts where the role of a CRM ends.

Education CRM becomes crucial in terms of the admission process as it enables you to have a central repository for lead’s data, tracking their journey, knowing how counselling teams are performing, armed with real-time analysis, and optimizing ROIs. On the other hand, the ERP platform comes as a suite of applications helping in managing student lifecycle: managing their attendance, hostel, finances, library, and more…

An Education CRM sits at the top of the funnel and integrates with Application and Post Application Automation platforms and finally integrates with the ERP which takes on the post enrolment needs.

Education CRM coupled with Application, and Post Application Automation platforms, called a Comprehensive Enrolment Automation Platform that manages admissions entirely, from enquiry to enrolment, is what NoPaperForms is.

Ideally, an AI-based education chatbot should always be at the heart of any education CRM. Today, given that the interaction avenues that students have increased manifold, how you engage your prospects to play a key role in their conversions. Unlike normal flow-based chatbots, education chatbots are built to provide a personalised counseling experience.

In fact, NoPaperForms’ AI-driven education chatbot Niaa – NoPaperForms’ Integrated Admission Assistant, is specifically built to go beyond traditional content discovery.

Learn more about Niaa – Education Chatbot