What are the benefits of Education CRM for Higher Education Institutions?

An Education CRM enables your teams to break out of their silos and channel their efforts to scale admissions. For Higher Education Institutions, where the complexities and volumes are higher, centralisation of data, focused nurturing, and streamlining of processes are of utmost importance. Some salient benefits of an Education CRM for higher education institutions are: Centralised Lead Management (across sources: Google, Facebook, Publishers, Walkins, School Connect Events and more) Strategic and Personalised Nurturing based on student behaviour/journey (across channels: via Whatsapp, Email, SMS, real-time triggers, notifications, and more) 360 degree targeted remarketing (end to end journey mapping with direct data push to Google/Facebook remarketing lists) Real-Time Visibility and Transparency (real-time advanced reports for counselor heads/team leads to analyze their team’s productivity, campaign reports for marketing teams to optimise their ROI in real-time and more)

Education CRM for Universities, Colleges, Coaching Centres & Schools

What is Education CRM?

An education CRM is specifically designed and built for the education industry. It understands the nitty gritty of the admission
process and serves as a centralized platform that empowers your teams to scale your admissions systematically.

From centralization of leads across sources to lead allocation to different team members, from personalized marketing automation to
counsellor productivity mapping, from campaign tracking and optimization to real-time reporting and analytics,
it unifies all the scattered approaches and silos between your admission teams, and empowers you to
attract, engage and enrol candidates efficiently.

What comprises the Education CRM?

Education CRM » Lead Management

Drive More Enrolments with Lead Management System

Centralize, manage and distribute admission leads captured from different sources to nail every opportunity and eliminate the industry-wide problem of lead leakage and lead duplication.

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Centralization
Source Tracking
Verification
Quality Lead Flow
Mobile App
Niaa

Education CRM » Lead Nurturing

Ensure 360° Engagement with Lead Nurturing System

Deliver targeted, omnichannel engagement experiences to your prospects that bolsters their decision to join your institution.

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One View Lead Profile
Dynamic Lead Allocation
Remarketing Connectors
Marketing Automation
Counsellor Dashboard
Mobile App

Education CRM » Campaign Management

Maximize the ROI of your Admission Marketing Campaigns

Run data-driven, progressive campaigns instead of spending on the basis of assumptions. Know the exclusive impact of your lead sources in your admissions and optimize your marketing campaigns in real time.

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Conversion Rates
Source Attribution
MEI
Top Channels
Comparative Benchmarking
Quality Lead Flow

Education CRM » Marketing Automation

Personalize Engagement with Marketing Automation

Automate personalised, targeted marketing communication to prospective students to improve engagement and scale your enrolments.

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Drip Marketing
Personalization
WhatsApp Automation
Push notifications
Email/SMS Automation
In-Depth Analytics

Education CRM » User Management

Ensure Optimum Security with Advanced User Management

Establish a user’s authorization to access secure resources and manage permissions based on their specific roles. Further, with NoPaperForms advanced data masking feature, safely store and secure your leads and applications data.

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Advanced User Manager
Data Masking
User Activity logs

Education CRM » Publisher Panel

Empower your Publishers with Publisher Panel

An industry first, the NoPaperForms Publisher Panel empowers publishers and digital agencies to plan, track, and optimise their delivery for their partners with real time transparency, all while maintaining the highest levels of privacy for institutions.

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Real Time Visibility
Lead Dashboard
Application Dashboard
Competitive Benchmarking
Campaign Dashboard
Geographical Dashboard

Education CRM » Strategic Remarketing

Engage Seamlessly with Strategic Remarketing

Adopt a 360° targeted approach to reach out to your students with real time Custom Audiences on Facebook and Google Remarketing for colleges and universities.

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Automated Audience Push
Google Ads
Facebook Ads

Education CRM » Whatsapp Business API

Make Engagements Dynamic with WhatsApp Business API

Add a people touch to engage your candidates with the power of WhatsApp Business API at your fingertips. Improve your enrolments by personalized nurturing on the most preferred channel.

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Automated Nurturing
Instant Notifications
Rich Media Messaging
Custom Communication Templates

Education CRM » Reports & Analytics

Make Informed Decisions with in-depth Reports & Analytics

Real time education trends, reports, and analytics help you take decisive actions with a comprehensive One-View Dashboard with configurable dashlets. Get a complete picture of your ongoing admission cycle in a few clicks!

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Customizable Dashboard
Report Dashlets
Traffic Dashboard
Counselor Productivity Report
Advanced Filters
Mobile App

Hear from Our Partners

We have implemented NoPaperForms CRM for our Admissions and are truly satisfied. It has made the complete admission activity more streamlined. We are able to spend more time engaging with the prospects, communicating timely & closing more admissions. NPF team is always responsive, they understand and keep us guided. We wish them all the best for the future.

- Pintu Bose, Vice President- Sales & Marketing, Globsyn Business School

One-size-fits-all is a myth. An education specific CRM brings the benefits of best practices not only from India but also abroad. “Buying” or choosing a program and school/university as a process by a student is not a straight line process, its rather layered in stages. Hence a customized CRM that understand the student and parent psyche is very important.

- Abhay Chebbi, Director, Office of Admissions, Alliance University

Education specific CRMs help Institutes establish and manage communications with aspirants, pre-and-post admissions. It’s a basic need to have a customized and personalized approach to each aspirant and herein comes the use of customer relationship management (CRM) software. NPF has been extremely user friendly in terms of CRM deployment and usage by Admission Teams. The process has been productive and time-and-cost efficient, at ease. It’s really worthy and wonderful to have NPF as a virtual team member within the Admissions Team.

- Neeraj Singh, Director Admissions , REVA University

Features NoPaperForms’NPF Education CRM Most of the Other CRM
Lead Centralization Yes Yes
Primary, Secondary & Tertiary Attribution of Sources Yes No
Auto Source Tracking Yes No, source is editable
Smart Widgets Yes Limited
Lead Verification Yes No
Lead Distribution Models Yes Limited
Marketing Drip Flows Yes Limited
Voice Search /Voice Notes Yes No
Lead Score & Prediction Yes Partial
Lead Journey Yes Partial
Publisher Panel Yes No, partial/ broken approach
Lead Flow Algorithm Yes No
Mutually Exclusive Impact Yes No
User Privacy Control Yes No
Marketing ROI Optimization Yes No
Pre-Integrated WhatsApp Yes No
Reporting & Analytics Yes Limited
Mobile App Advanced Basic

Education CRM - FAQ

An education CRM is specifically designed and built for the education industry. It understands the nitty-gritty of the admission process and provides a centralized platform to empower your teams to scale admissions systematically.

It starts with centralization of leads across sources, be it Google, Facebook, Digital publishing platforms, walk-ins, school connect programs, emails etc. Next, since your leads are centralized, the education CRM can allocate them to different teams in real-time based on any number of logics, be it on the basis of their course, language, interest areas, and more. Another avenue where an education CRM shines is strategic and personalized nurturing of leads. Tools like real-time Drip Marketing Workflows help you reach out to your prospects across channels (email, SMS, WhatsApp etc.) based on the student behavior or their place in the overall journey.

Also, it empowers all stakeholders with real-time insightful reports to take strategic calls. For example, the head of counseling will get to see the overall productivity of his/her team, a marketing head will have access to real-time ROI, campaign optimization reports, and more.

Further, it breaks the scattered approach and silos between admission teams by unifying them to Plan, Track, Optimize, and Enroll better

A sales CRM is a horizontal platform for multiple industries, ranging from E-commerce, Banking, Real-Estate, Marketplaces, Loans, Insurance, and more. However, to cater all the use cases faced by an educational institution, they require a CRM specifically built on a thorough understanding of how the education industry functions.

An Education CRM is a vertical platform that focuses deep into solving the challenges native to the Education Industry. Unlike a Sales CRM that focuses on cracking deals for you, and Education CRM empowers you to counsel and enrol your prospects in a more structured way.

After all, Education isn’t about Selling, but Counselling.

An Education CRM enables your teams to break out of their silos and channel their efforts to scale admissions. For Higher Education Institutions, where the complexities and volumes are higher, centralisation of data, focused nurturing, and streamlining of processes are of utmost importance. Some salient benefits of an Education CRM for higher education institutions are:

Centralised Lead Management (across sources: Google, Facebook, Publishers, Walkins, School Connect Events and more)
Strategic and Personalised Nurturing based on student behaviour/journey (across channels: via Whatsapp, Email, SMS, real-time triggers, notifications, and more)
360 degree targeted remarketing (end to end journey mapping with direct data push to Google/Facebook remarketing lists)
Real-Time Visibility and Transparency (real-time advanced reports for counselor heads/team leads to analyze their team’s productivity, campaign reports for marketing teams to optimise their ROI in real-time and more)

Though most people often think that ERP and CRM are the same things, they are poles apart when it comes to their role. CRM and ERP, both work hand in hand. In simple words, the role of an ERP starts where the role of a CRM ends.

Education CRM becomes crucial in terms of the admission process as it enables you to have a central repository for lead’s data, tracking their journey, knowing how counselling teams are performing, armed with real-time analysis, and optimizing ROIs. On the other hand, the ERP platform comes as a suite of applications helping in managing student lifecycle: managing their attendance, hostel, finances, library, and more…

An Education CRM sits at the top of the funnel and integrates with Application and Post Application Automation platforms and finally integrates with the ERP which takes on the post enrolment needs.

Education CRM coupled with Application, and Post Application Automation platforms, called a Comprehensive Enrolment Automation Platform that takes care of the Admission process entirely, from enquiry to enrolment, which is what NoPaperForms is.

Ideally, an AI-based education chatbot should always be at the heart of any education CRM. Today, given that the interaction avenues that students have increased manifold, how you engage your prospects to play a key role in their conversions. Unlike normal flow-based chatbots, education chatbots are built to provide a personalised counseling experience.

In fact, NoPaperForms’ AI-driven education chatbot Niaa – NoPaperForms’ Integrated Admission Assistant, is specifically built to go beyond traditional content discovery.

Learn more about Niaa – Education Chatbot